Swiggy planning marketplace for astrologers, therapists called ‘Yello’: Report

Swiggy and Zomato are both looking to diversify into new businesses including marketplaces for professionals and handymen, concierge and premium services, etc

Updated on: Nov 11, 2024, 10:16:44 IST

By HT News Desk

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Food delivery giants Swiggy and Zomato both are looking to diversify into new services beyond their core business, according to an Economic Times report.

The Swiggy Limited's logo is seen at a press conference during which its Initial Public Offering (IPO) was announced in Mumbai, India, October 30, 2024 (Francis Mascarenhas/Reuters)

Also Read: Singapore Airlines to invest ₹3,194.5 crore more into Air India after Vistara merger for 25.1% stake

What new services is Swiggy planning to roll out?

The Bengaluru-based Swiggy will launch a pilot program called ‘Yello,’ which will be a services marketplace for professionals like lawyers, therapists, fitness trainers, astrologers, and dieticians, according to the report which cited unnamed sources in the know.

However, Swiggy which will get listed on the exchanges on Wednesday, November 13, 2024, is yet to decide if the new service will be a separate app or kept on the main platform similar to its quick commerce division Instamart.

Also Read: Here's what happens to Club Vistara, co-branded credit cards, and CV Points after Air India-Vistara merger

Swiggy is also testing a premium membership service called ‘Rare’ for affluent customers, giving them access to high-end events like Formula 1 races, music concerts and upscale art exhibitions, apart from VIP hospitality and priority reservations at luxury restaurants, the report read.

What new services is Zomato planning to roll out?

Gurugram-based Zomato is trying to bring a concierge-like service for helping users place food orders online over WhatsApp, according to the report which added that for this, human customer agents will be deployed instead of chatbots.

Its quick commerce division Blinkit is also also building a platform for handymen services like those for plumbers, electricians and carpenters, likely to compete with another fellow NCR-based startup Urban Company, according to the report.

All this comes after Zomato's previous diversification efforts including the purchase of Paytm’s events and ticket business for ₹2,048 crore. It is also expected to launch a new standalone app called District for this.

Also Read: Zomato launches new feature to tackle food waste due to cancelled orders

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HT News Desk
Follow the latest breaking news, major developments and agenda-setting stories from India and around the world with the newsdesk at Hindustan Times. Operating round the clock, the desk brings together experienced editors, reporters and correspondents to deliver fast, accurate and contextual reporting across subjects that influence public policy, governance, business, society and international affairs. The HT News Desk covers politics, elections, government policies, the economy, business and markets, science and technology, the environment, law and order, infrastructure, education, climate issues and geopolitics, while closely tracking developments across states, institutions and global capitals. The team also leads coverage of major breaking news events, policy announcements, court proceedings, natural disasters, public emergencies and significant international developments. Reports published by the newsdesk are based on information gathered from reporters on the ground, official statements, government agencies, court records, regulatory filings, recognised institutions and other authoritative sources. Stories undergo editorial scrutiny and verification processes to ensure accuracy, fairness and relevance, and are updated as events evolve and additional information becomes available. Whether covering a key political decision in New Delhi, an economic policy shift affecting millions, a landmark court ruling or a major global event, the HT News Desk aims to provide readers with reliable, fact-based journalism that delivers not only the latest developments but also the context and analysis needed to understand their wider implications.Read More

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