Buyers of this Ford SUV can get $2,500 in cash or as discount. Find out why

Due to supply chain constraints, the US auto giant is struggling with the production of the SUV.

Published on: Jan 24, 2023, 13:08:25 IST

By HT News Desk, New Delhi

Prefer HTon Google

Share via

Copy link

Bronco, a Ford Motor Company SUV that debuted in 2021, can get you up to $2,500 (approx. INR 2 lakh) in cash or as discount. For this, however, customers awaiting deliveries of their Bronco unit should cancel their order, or book some other car manufactured by the American auto giant.

This undated photo from Ford shows the 2021 Bronco Sport, a small SUV with impressive off-road capabilities. (AP)

Also Read | US carmaker Ford to cut up to 3,200 jobs across Europe: Report

Confused? Read on for details.

$2,500 incentive on Ford Bronco

As per carsdirect.com, Ford is giving the offer for MY (model year) 2023 of Bronco. Accordingly, the discount will be given if a buyer changes his booking from the SUV to another vehicle manufactured by the company. Customers can change to any one of these seven models, MY 2023 each: Escape, Bronco Sport, Edge, Explorer, Expedition, Ranger and F-150. The deal is available on vehicles with sales date through April 3, 2023.

On the other hand, the incentive will be given as cash if a buyer cancels the booking altogether and does not go for another model.

Why the incentive?

Supply chain constraints, that have affected variants of this SUV with high-end features, have made Ford come up with such an offer. The Dearborn-headquartered carmaker, which is struggling with the production of Bronco, has not revealed the latest booking figures and pending orders for the model.

At present, the SUV has a waiting period running into several months.

ABOUT THE AUTHOR
HT News Desk
Follow the latest breaking news, major developments and agenda-setting stories from India and around the world with the newsdesk at Hindustan Times. Operating round the clock, the desk brings together experienced editors, reporters and correspondents to deliver fast, accurate and contextual reporting across subjects that influence public policy, governance, business, society and international affairs. The HT News Desk covers politics, elections, government policies, the economy, business and markets, science and technology, the environment, law and order, infrastructure, education, climate issues and geopolitics, while closely tracking developments across states, institutions and global capitals. The team also leads coverage of major breaking news events, policy announcements, court proceedings, natural disasters, public emergencies and significant international developments. Reports published by the newsdesk are based on information gathered from reporters on the ground, official statements, government agencies, court records, regulatory filings, recognised institutions and other authoritative sources. Stories undergo editorial scrutiny and verification processes to ensure accuracy, fairness and relevance, and are updated as events evolve and additional information becomes available. Whether covering a key political decision in New Delhi, an economic policy shift affecting millions, a landmark court ruling or a major global event, the HT News Desk aims to provide readers with reliable, fact-based journalism that delivers not only the latest developments but also the context and analysis needed to understand their wider implications.Read More

Ford Motor Co.

Get the latest Car and Bike News, new launches, upcoming vehicles, reviews, prices, features and comparisons. Stay informed about everything happening in the automobile industry.