Lingerie model complains to DCW against misuse of photo

The model told Delhi Commission for Women that she had done a lingerie photo shoot for a company two years ago and authorised them to use the photos for only a year. However, the firm continued to use it for over two years. She alleged that it was hurting her chances of marriage.

A lingerie company had to remove a model’s photo after she complained to the Delhi Commission for Women that her photos were being used by the company to sell its products for over two years despite the contract being for one year.

The woman had approached the Delhi Commission for Women as the firm continued to use her photo despite the expiry of one-year deadline. (HT Photo)

The model approached the DCW with a complaint that she had done a lingerie photo shoot for a company two years ago and authorised them to use the photos for only a year.

“She said she comes from a very poor family and had agreed to the photo shoot to support her family and was promised that the photos would be used only for a year,” a DCW official said.

The woman also said despite passage of one year, the photos continued to be used on famous e-commerce portals and she started getting harassing phone-calls due to the same.

“She said that due to prolonged unauthorised use of her photos, she was facing problems in getting married. She also said despite several requests to the company, which had done the photo shoot, her photos were not removed. Finally she decided to approach DCW,” the official said.

DCW member Fraheen Malick registered a case on the model’s complaint and sent a notice to the companies displaying the model’s photos.

“Following the commission’s notice, the e-commerce site has removed the model’s photos and has informed the commission, the same in writing,” a statement from the women’s panel said.

The DCW has forwarded the case to Delhi Police.