Utterly butterly good news: Amul’s back in 10 days

That’s the story of Amul butter that’s missing from shelves for over two months now. Company officials while admitting the shortage say the “favoured spread” will be back in the next 10 days, reports HT Correspondent.

Utterly, bitterly, gone.

HT Image

That’s the story of Amul butter that’s missing from shelves for over two months now.

Company officials while admitting the shortage say the “favoured spread” will be back in the next 10 days.

“Poor monsoon, reduced availability of fodder followed by low production of milk in Gujarat were among the many reasons that led to low production of butter this year,” R.S Sodhi chief general manager of Amul in Anand Gujarat told Hindustan Times.

“Also, reports of adulteration in non-branded milk products led consumers to shift to branded products and our sales went up 30 to 40 per cent. Because of unprecedented spurt in demand we ran out of stocks,” Sodhi said.

According to Sodhi, the situation will normalise within the next 10 days as winter sets, in leading to increased milk production in Gujarat.

“For Delhi, our priority is to supply liquid milk and infant milk,” Sodhi said.

So far, there has been a 20 per cent drop in milk collection compared with last year when the cooperative collected 3.09 billion litres of milk from 13,328 village societies.

Shopkeepers in the city said supply of butter had been “very erratic” since June.

“We used to sell over 30 kilograms of Amul butter before the shortage set in now we barely get four to five kilograms of supply and that too when we agree to buy Amul curd,” a shop owner in central Delhi said.

However, there is no shortage of butter as far as Mother Dairy is concerned.