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Are you an aspiring management student who is game for innovation and is willing to think out-of-the-box? If yes, then there’s good news for you. Courses on Indian culture, politics and green marketing are set to add novelty to the IIM learning experience, says Gauri Kohli.

education Updated: May 24, 2012 11:32 IST
Gauri Kohli
Gauri Kohli
Hindustan Times

Are you an aspiring management student who is game for innovation and is willing to think out-of-the-box? If yes, then there’s good news for you. With courses on Indian culture, politics and green marketing set to be rolled out in the coming year at some of the Indian Institutes of Management (IIMs), you can look forward to a great IIM learning experience.

Take, IIM Ranchi, for instance. The institute has started courses on Indian culture, inner development and the social aspects of business in the last few months. The compulsory programme on Indian culture will be taught by a Frenchman named Michel Danino. As a part of the course, students will be required to attend lectures at Nalanda. The course on inner development dwells on the need to draw from intuition instead of relying on the intellect. Then there’s a programme on the social aspects of business at IIM Ranchi. “Students are divided into groups and attached to some NGO at the beginning of their first year. They study social problems and come up with innovative solutions during this year-long practical project,” says MJ Xavier, director, IIM Ranchi.

In 2013, the institute will also start an 18-month part-time energy management programme in collaboration with a leading US university, as well as a certified public health worker programme.

Besides these, there will be courses and workshops on neuromanagement and business analytics. “It is neuroscience with a management flavour. The study of biological reactions and people’s instincts mixed with management theories will add a new dimension to management education. We have held workshops on this to apprise students of this concept,” says Xavier. The B-school has set up a business analytics lab in collaboration with IBM.

It has also tied up with Central Institute of Psychiatry in Ranchi for research in neuromanagement. It is also mulling a certificate course on ‘barefoot managers’. This video-based course, aimed at encouraging entrepreneurship among those who are not highly qualified, is likely to be launched this July. An energy management programme is also in the pipeline.

In another first-of-its-kind effort, IIM Bangalore and Delhi’s Centre for Social Research have launched a certificate course in political leadership for women called India — Women in Leadership. The course aims to equip them with knowledge and practical skills required to excel in the field.

The 10-week course will include theory lessons at IIM Bangalore, a week-long stay in Delhi to witness Parliament’s monsoon session, field work in the candidates’ constituencies, and a seven-day programme in Singapore to understand public policies practised in developed countries.

“IIM Bangalore’s focus has been on grooming potential women leaders not just in the private sector but also in government bodies. We have created a curriculum where the candidates will get a chance to learn about the theory of politics, economics of governance, campaigns and elections, working with the media, gender issues and ideologies,” says Rajeev Gowda, chairperson, Centre for Public Policy, IIM Bangalore.

After the programme, participants will be able to build a strong network of like-minded women in politics; have self-awareness of personal leadership styles, strengths and skills; and a personalised plan for continued leadership development.

IIM Kozhikode, too, recently launched a week-long rigorous and compulsory course for its flagship postgraduate programme students. Titled managerial perspective, the course offers a series of simulation cases, movies and lectures. The simulation cases require interdisciplinary analysis followed by managerial decisions. The course also seeks to create the need to gain expertise in dealing with and contributing to social change.

According to IIM Kozhikode dean (development) Sanal Kumar Velayudhan, “This is a first of its kind course in India. It was developed to suit the needs of bright young minds that would be motivated to learn by focusing on decision-making without the shackles of functional area disciplines.”

IIM Shillong students have the option of studying green marketing management, internet marketing and B2B marketing. The green marketing management course helps individuals make informed decisions about choices that impact the environment.

“IIM Shillong is one of the few institutes that focuses on sustainability through its unique programmes and an annual international conference on sustainability. The aim of introducing new courses is to brighten chances of employability in various private as well as in the government sector,” says HS Chhabra, dean, academics and chairperson, placement committee, IIM Shillong.

The electives tied up under the PGP-PMP at IIM Ahmedabad so far include agribusiness policy and management; carbon finance; developing and managing water resources; e-governance; enterprise and innovations in education; media and society: the economics, politics, ethics and technologies of mass communication; retail management and real estate. Few IIMs also have courses in rural management to create a sense of social responsibility among budding managers.

First Published: May 22, 2012 20:33 IST