Bachchan’s brand baatein

Producer goof-up lands Big-B's endorsement in a soup.

Rapchik Rajni claims Amitabh Bachchan is not too pleased to feature in a television set ad as part of the advertising campaign for Rann.

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He’s believed to have conveyed this to the nirmatas, Madhu Mantena and Sheetal Talwar, irrespective of their Rs 5 crore plus deal with the electronics company. Apparently the producer duo met Bachchan a few days ago and learnt that their deal with the electronics company had put in jeopardy the actor’s talks with a rival brand to enter a contract with them and endorse their product.

My khabru informs me that the producers are now working out a way to compensate Bachchan for their goof-up.