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Building awareness

Shantanu Moitra’s campaign urges all to vote for the Sundarbans, to help make it one of the Seven Natural Wonders Of The World.

entertainment Updated: Dec 02, 2010 18:39 IST
Serena Menon
Serena Menon
Hindustan Times

Most are aware of the fact that the Taj Mahal has been one of the Seven Wonders of the World for numerous years. But not many know that this year, the Sundarbans, located in West Bengal, have made it to the Top 30 in line for the Seven Natural Wonders of the World.

Music director, Shantanu Moitra has taken it upon himself to make sure people know why they should vote for it, since it is the only representative from Asia that has made it to the list.

He says, “The process of voting for the Taj Mahal had begun to be taken for granted. People should know why the Sundarbans deserve to make it to the top. Not only is it home to the Royal Bengal Tiger, but it’s also the most fragile land in the entire world. Scientifically it has a PH factor of 7.5, when normalcy is around 2 – 2.5, making it very acidic. It’s a marvel of nature.”

The artiste, who is also an avid traveller, annually creates a calendar of pictures of places he has visited over the year. This time, he will make one dedicated to the Sundarbans. “This calendar will be an incentive for people who come to attend the Kolkata book fair, which is being organised by eight lakh people. At the event, there will be a stall about the Sundarbans,” says Motira, who has a concert planned after that. “I will get my friends from the industry to participate in it, with visuals of the Sundarbans in the background, Pink Floyd style.”

When asked what urged him to take up the cause, he says, “A bunch of guys in Kolkata approached me asking me to do a song and I thought a song was too small an idea for the Sundarbans. I feel I could take it much further.”

Even though the voting is scheduled to take place around the end of next year, Moitra is hard at work right now and plans on making the most of the time he has.

“It’s important that people know that the Sundarbans need to be taken care of, for that the first step has to be awareness, and I think a campaign like this can help creating that know-how.”

First Published: Nov 30, 2010 13:11 IST