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Click to Shop

Online shopping is fast taking over the traditional ways and it’s a win-win situation for both buyers and sellers.

entertainment Updated: Jul 13, 2010 01:30 IST
Debjeet Kundu
Debjeet Kundu
Hindustan Times

Times are changing and so are ways of life. And courtesy the Internet, probably everything, that has been a norm.

Shopping was one thing that Indians never left to goodwill and always loved to touch-and-see before buying. But not anymore as online shopping is fast changing that.

Home Shop 18, ebay and other similar websites are now as much a one-stop shopping destination as any other retail outlet. “If you are willing to accept the new-age ways, these sites are actually the future,” says banker Amitava Sanyal, who got “used to using these sites” while studying in the US.

From digi-cams to alphonso mangoes, today practically everything can be ordered on the Internet. And all these just at the click of a button. “I had started with buying headphones for Rs 1200, and now e-mart has become an automatic choice for me,” says BCom student Sumeet Das.

While there are various reasons for e-shopping to be popular — the use of credit cards and saving time on going to the shop being the prime — it is also extremely beneficial for both shoppers and sellers.

“I always get things on discounted rate, that too by sitting at home and ordering,” says Mrinalini Nayak. A new-mom, she has learnt how to order even combo-packs of diapers from the e-markets.

It’s quite simple — because brands don’t have to maintain a showroom, they save money. Hence, always a beter deal.

Arindam Bose of e-mart, “While the online population in India is rapidly increasing, the number of onliner shoppers is just a fraction of that.”

Various reasons attribute to the fact, one of the biggest being the ‘touch-and-see’ mentality. “While I’m OK with buying stuff online, my dad still isn’t. He just doesn’t trust it.” says Shally Sharma, a teacher.

But the notions are fast changing as one gets the same branded and sealed products, like in any shop. And this market is only growing. Market sources say that even Star is coming up with an e-mart while players like are already in.

But of-course, the e-marts can never club gol-gappas with shopping — after all, that’s an integral part of shopping, right!

First Published: Jul 12, 2010 16:17 IST