Kat is brand worlds’ queen

Actor Katrina Kaif has been named as the only personality with a six per cent share of celebrity endorsements on TV, according to a recent survey by AdEx India for Jan-Dec 2010.

Actor Katrina Kaif has been named as the only personality with a six per cent share of celebrity endorsements on TV, according to a recent survey by AdEx India for Jan-Dec 2010. Says a marketing guru, “Katrina Kaif is someone brands just can’t seem to get enough of.” With 48 per cent of all advertising in India being celebrity-led, a whopping 80 per cent is dominated by Bollywood celebrities.

HT Image