Kate Moss strips off for ad
A new video released by the brand shows Moss behind the scenes on the campaign shoot and waxing lyrical about the benefits of the brand, which she trusts to give her a natural looking tan: that's what people want. They don't want something orange.entertainment Updated: May 11, 2013 15:02 IST
The British supermodel has been unveiled as the new face and body of self-tan brand St. Tropez.
A new video released by the brand shows Moss behind the scenes on the campaign shoot and waxing lyrical about the benefits of the brand, which she trusts to give her a natural looking tan: that's what people want. They don't want something orange.
The 39-year-old model is a big fan of summer -- "I love hanging out in my garden and not having to put layers and layers of clothes on, and swimming in the sea." Michelle Feeney, CEO of PZ Cussons Beauty, owners of St. Tropez, was excited about their new brand representative: "it gives us the ultimate stamp of approval on the quality of our products. Kate epitomises St.Tropez's naturally glamorous approach to self-tanning and is a long-time advocate of the brand."
The company is also launching a publicity drive on Twitter, encouraging fans to tweet whenever they're off on vacation with the #OFFTOSTTROPEZ handle. The brand will send out Riviera-chic content and prizes to those who play along, while one lucky follower and a friend will win their own summer trip to Saint Tropez, France.
Now available in 18 countries around the world, St. Tropez was first launched in 1996. Croydon-born model Moss is one of fashion's biggest names, with more than 20 years of campaigns and runway shows under her belt.