Drake debuts surprise new single What Did I Miss in bizarre livestream, takes shots at Kendrick Lamar to reignite feud

Drake debuted What Did I Miss, the first single from his new album Iceman, in a bizarre livestream.

Updated on: Jul 5, 2025, 09:01:47 IST

By Abhimanyu Mathur

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Singer-rapper Drake surprised his fans on Friday evening as he debuted a new single from his upcoming album, Iceman. The rapper did a live stream on his YouTube channel, talking about the album and even dropping the first single, What Did I Miss. Fans certainly didn't miss that some bars in the track were aimed at Kendrick Lamar, the fellow rapper feuding with Drake.

Drake dropped the first single of his new album, Iceman, in a livestream on Friday night. (@Drake/X)

Drake's Iceman livestream

The rather bizarre livestream saw Drake driving a van around Toronto with Iceman merchandise and branding all around it. The video saw Drake rap about his life and the company he keeps, without much context about the album. There are shots of the back of the van, where we can see a phone number and a website. The website in question is called The-Iceman.com. Unfortunately, it doesn't seem to be working right now.

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Drake's jibe at Kendrick Lamar

The one big reveal from the livestream was Drake dropping the single, What Did I Miss. The single, a typical mix of rap and verse in Drake's signature style, contains some potshots at Kendrick Lamar. One verse in the track goes: "I saw bro in the Pop Out with them but been d*ckriding gang since Headlines." The Pop Out reference is quite clearly a dig aimed at Kendrick, who held a Pop Out concert in Los Angeles on Juneteenth in 2024.

This was right before the feud between the two rappers began, which intensified with Kendrick implying Drake is a paedophile in his Grammy-winning track, Not Like Us.

Fans react

Meanwhile, fans have reacted to Drake's livestream with a mix of confusion and praise. "Great production but good god he’s been doing this flow since CLB," one not-so-impressed listener wrote. Another added, "Unfortunately for the haters this a banger." There is no official update about when Iceman will release or what any of the other tracks on the album are.

ABOUT THE AUTHOR
Abhimanyu Mathur
Abhimanyu Mathur is Deputy Editor, Entertainment at Hindustan Times. With almost 15 years of experience in writing about everything from films and TV shows to cricket matches and elections, he inhales and exhales pop culture and news. Currently, he watches movies and TV shows and talks to celebrities for a living, while occasionally writing about them as well. A journalism graduate of Delhi College of Arts and Commerce, Delhi University, Abhimanyu began his career with Hindustan Times at the age of 20, swapping classrooms for newsrooms at an early age. He began his journey in the early days of digital journalism, later switching to the madness of print journalism. Work has led him to far off places like Japan and Jordan, as well as to the interiors of Haryana and the Indo-Pak border. He dabbled in city reporting in places like Meerut, Gurgaon, and Delhi, covered the Olympics and Cricket World Cups, before finding his calling in entertainment and lifestyle during the pandemic. A Rotten Tomatoes Certified Film Critic, he is equally at home covering stories on ground as he is interviewing celebrities and studios, and sometimes prefers to shepherd teams in delivering traffic through the day. Even as his role has evolved from reporter to supervisor over the years, his first love remains writing (and of late, talking on camera). With a good understanding of cinema and its trends, and a keen eye for detail, he continues to spark conversations around showbiz for readers around the world.Read More

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