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Peg and drop

Pub owners fight drink-driving for CWG’s sake.

entertainment Updated: Oct 08, 2010 03:53 IST
Namya Sinha

As Delhi parties harder in the spirit of the Games, pubs across the city have a mission at hand. Many of these have joined hands for a campaign against drink-driving — Designate a Driver. Initiated by Community against Drinking and Driving (CADD), the campaign aims to make cabs easily available at pubs, if revellers have had a bit too much. The campaign is on till October 14, the last day of the Commonwealth Games.

“There had to be some measure for responsible drinking, since so many tourists are in the city. The campaign will create an awareness within pubs and bars through various activities, and help people make an intelligent choice when it comes to getting home,” says Prince Singhal, founder of CADD.

For this, the organisation has tied up with 100 pubs and 110 taxi stands. If someone is drunk, he or she can ask the manager of the pub, who will happily call a cab. As part of this campaign, a movie, Alcohol Wrong Fuel for Driving, is also being screened at some of these hangouts. Coasters with messages that encourage responsible drinking, are being placed on bar tables.

Pubs are happy to offer help and create awareness. “We have always had this facility, where, if the customer asks for a cab, we provide them with it. This campaign will make sure more people come to know about it. We have tied up with our trusted vendors, and make it a point to check if the customer is safely home,” says Samir Chawla of Blues, a popular pub in Connaught Place.

“We have a set-up with local cabbies and radio cabs, so that guests can be dropped home after partying. Every day, before

closing, we make an announcement asking people to not drink and drive. This campaign will highlight the cause, and also encourage other bars to take up the initiative,” says Sidharth Talwar of Café Morrison.

Of late, many clubs, discs and pubs have adopted the drop-a-customer way to discourage drink-driving.

“We have our own campaign called We’ll Get you Home Safe, where, anyone spotted too drunk is dropped home by trusted cab services. When we see a customer too sloshed, we make sure our manager or security people accompany them. This facility has always been appreciated,” says Atul Binny Kapoor, director, QBA, Connaught Place.