Same movie, different prices
A look at why movie ticket rates differ from hall to hall.entertainment Updated: Mar 12, 2011 00:26 IST
Roma Mehta watched Tanu Weds Manu at PVR Priya last weekend. She paid Rs 100 for her ticket. Mohit Sharma saw the same film, at the same time, on the other end of town at Fun Cinemas: Pitampura and paid Rs 150, while his classmate, Anuj Singh shelled out Rs 225 for his seat at DT Star Cinemas, Saket.
Has this discrepancy in movie prices ever baffled you? Have you wondered what all you’re paying for each time you buy a movie ticket? Cineplex owners say it is a lot more than the show that makes up your bill.
“Ticket pricing is all about a movie watching experience,” says Yogesh Raizada of Wave Cinemas. “There are a lot of factors that go behind it — show timings; ambience, hygiene and security provided; region of the cinema property; purchasing power of audiences in that region; seats, acoustics; competition and content,” he adds.
Multiplex chain PVR also has different prices across the city. While PVR SelectCityWalk Premiere in Saket charges Rs 225-250 per show, their hall at Funcity Prashant Vihar charges Rs 75-125. Explaining the funda, an executive of PVR says, “Our ticket prices include the projection system, carpets, seats whether these are push-back or recliners, etc. And, of course, show timings.”Even prices at single screen halls vary and Anand Sharma, manager of Vishal Cinemas says, "Ticket prices vary from property to property. In our case, we charge for the comfort we provide."
Despite the reasoning, viewers are unimpressed. “It’s sheer hypocrisy. I have to think twice before catching up a movie in south Delhi — it is exorbitantly priced there,” rues Vasu Singhal, 18, a Rohini resident. “Watching a movie in some parts of the town is like burning a hole in your pocket! There has to be some standardisation” says Pooja Verma, 25, a South Delhi resident.
What are you charged for?
Location of the theatre
Purchasing power according to the region
Competition with other halls
Better projection system, acoustics, etc
Better seats — push back, recliners, etc
Cooling, electricity, etc and back up
Number of seats and space in the audi (depends upon the class)
Qualified/non-qualified staff according to the area
Morning show/post 1 p.m.