SRK, Ranbir, Deepika add fizz to Pepsi

Updated on Feb 11, 2008 05:01 PM IST
Shah Rukh Khan, Ranbir Kapoor and Deepika Padukone will be seen sipping Pepsi together in a television ad.
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Hindustan Times | By

Wanna see Deepika and Ranbir sipping softdrink with SRK? You can catch them right on your TV screens soon in the latest Pepsi ad. The newest sensations of Bollywood - Deepika Padukone and Ranbir Kapoor - are all set to join the brand bangwagon with the softdrink major Pepsi.

Deepika and Ranbir, who have been approved by masses last year with their maverick performances in Om Shanti Om and Saawariya respectively will be seen with Bollywood badshah Shah Rukh Khan in Pepsi's first campaign of 2008.

Ranbir Kapoor who thoroughly enjoyed working with Deepika and SRK in the pepsi ad is excited to become Pepsi's brand ambassador.

"I am extremely proud to be associated with Pepsi - an iconic drink of today's youth. It is a privilege for me to join Pepsi's league of such eminent achievers. I would also like to take this opportunity to congratulate Deepika as Pepsi's new brand ambassador. It has been a great experience working with SRK and Deepika in the new Pepsi Ad."

Sandeep Singh Arora, Executive Vice President - Marketing, Cola, PepsiCo India said he was happy to have Ranbir and Deepika as the new brand ambassadors of the brand.

"The inherent qualities of Pepsi - the youthful spirit, irreverence and competitive streak, hold the key while signing on a brand ambassador. The brand ambassadors of Pepsi are not only the face of the brand but also help strengthen the brand's connect with its consumers. We are very happy to associate with Ranbir and Deepika and welcome them on board."

Deepika's kitty of brand endorsements already include Liril, Close-Up, Levi's Strauss Signature, Limca and Maybelline and Kingfisher Airlines.

Pepsi has been picking stars as well as cricketers like SRK, John Abraham, Dhoni, Yuvraj Singh, Sreesanth and Robin Uthappa as its brand ambassadors.

The new Pepsi ad will be aired soon. The creative minds behind the commercial are Agnello Dias and Soumitra Karnik from JWT. The TVC has been directed by Abhinay Deo from Ramesh Deo Productions.

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