I am a fashionista and I love the Apple Watch
Ever since the Apple Watch marketing blitzkrieg began in September, I've been hooked. Not because I'm a tech freak - far from it - but because I love fashion.Updated: Mar 10, 2015, 21:54 IST
Ever since the Apple Watch marketing blitzkrieg began in September, I've been hooked. Not because I'm a tech freak - far from it - but because I love fashion. Sure, Apple has always described itself as a company that sits at the intersection of technology and liberal arts, but with the Apple Watch, it has now forked into fashion.
Back at its September event announcing the Watch, Apple invited not only the usual tech press but members from the fashion press for the first time ever. Editors from Wired and TechCrunch rubbed shoulders with editors from Elle and Harper's Bazaar. The Apple Watch was spotted on the covers of both Chinese and American editions of Vogue, and Victoria's Secret model Candice Swanepoel wore it on the cover of Self.
The Apple Watch is a feat of high-end engineering, but as far as Apple's marketing is concerned, it's a piece of jewellery, not a freaking computer with motherboard and chips and sensors.
But is it really wearable?
First things first: I like it. I've seen other smartwatches like the Moto 360 and the Pebble and they just look dorky compared to the Apple Watch. The 360, in particular, feels like a honking wall clock strapped to your wrist. The slender design of the Apple Watch speaks the elegant language of analog Swiss timepieces. There are dozens of straps to choose from - everything from basic rubber to a beautiful Milanese loop - that are to die for.
The basic Sport version, which starts at $349, is OK, but if I had $10,000, I'd gladly splurge on the Apple Watch Edition, which is fashioned from solid 18-karat gold. It looks good enough to flaunt at a party. I'd stay away from the 42 mm version of the Watch, though, and go with the 38 mm, which seems just the right size for my (rather ladylike) wrist.
I particularly like how the curved display on the Watch neatly blends into its sides. The result, a clean, unbroken sheet of glass, is enchanting.
The only time I'd ditch the Apple Watch for something a little more traditional, however, is a big, fat Indian wedding. You're going to look like a jackass if you pair what is unmistakably a 21st century device on your wrist with your blingy lehenga-choli.
Other than that, I'd happily flaunt the Apple Watch. Here's some fashion brownie points, Apple.