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India @ 70: US envoy asked Twitter for #SareeSearch help. See her Kanjeevaram winner

On Independence Day, MaryKay Carlson, the US envoy to India, shared images of herself wearing a traditional saree. Carlson decided based on a Twitter poll where she asked users to help her decide which saree to wear.

fashion and trends Updated: Aug 15, 2017 12:20 IST
HT Correspondent
HT Correspondent
Hindustan Times
MaryKay Carlson,Twitter,Saree Search
MaryKay Carlson wearing the winning saree.(Twitter.com/USAmbIndia)

When MaryKay Carlson, the Charge d’Affaires at the US Embassy in New Delhi, wanted to wear a saree for India’s 71st Independence Day, she decided to ask Twitter users to help her choose one. And while attending celebrations in the Capital, Carlson wore the saree of the voters’ choice and shared a photo of herself.

For a month, Carlson embarked on a mission to find the perfect saree. Using the hashtag #SareeSearch, she tweeted photos and videos and asked people to share their views. And after narrowing down the selection to four sarees — Jamdani, Dupion, Kanjeevaram and Tussar — she created a Twitter poll. Nearly 2,000 Twitter users voted to help her decide.

The winner was the Kanjeevaram saree and Carlson tweeted: “#SareeSearch success! Excited to attend #IndependenceDayIndia celebration wearing the voters’ choice - Kanjeevaram. #WeWearCulture.”

Here are some of the reactions on Twitter:

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First Published: Aug 15, 2017 12:15 IST