HT Image
HT Image

Now, Madonna apparel line

The label, "M by Madonna", will hit Swedish apparel firm H&M outlets worldwide on March 22.
None | By HT Correspondent
PUBLISHED ON MAR 03, 2007 12:29 PM IST

The first collection of clothes designed by pop superstar Madonna will hit Swedish apparel firm H&M outlets worldwide March 22, said media reports.

The highly anticipated "M by Madonna" line includes scarves, evening dresses and super-skinny pants, which are one of Madonna's signature looks.

The 30-piece collection was selected by H&M's design chief Margareta van den Bosch, who combed the singer's closets for days to get the strongest samples to use as inspiration.

"Madonna has a remarkable feel for fashion and trends," said van den Bosch. "She was involved in even the smallest details of the design."

"M by Madonna" is the latest of several recent collaborations for H&M. Designer Karl Lagerfeld created an exclusive collection for the stores in 2004 and Stella McCartney followed suit a year later.

But Madonna is the first celebrity with no designing experience to infiltrate the superstore's shelves.

Story Saved