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The Cloverfield Paradox: Netflix just pulled a Beyonce/Kylie; dropped first trailer, and 2 hours later, the movie

Without any warning, Netflix just made The Cloverfield Paradox, the third film in director/producer JJ Abrams’ science-fiction franchise, available online.

hollywood Updated: Feb 05, 2018 11:51 IST
HT Correspondent
HT Correspondent
Hindustan Times
The Cloverfield Paradox,The Cloverfield Paradox Trailer,Netflix
Gugu Mbatha-Raw in a still from the Cloverfield Paradox trailer.

Without any prior warning -- no trailers, no images, not even a confirmed title -- The Cloverfield Paradox, the third in director/producer JJ Abrams’ science-fiction series, was released on Netflix. It’s keeping in line with the unique marketing Abrams used for the previous two entries -- 2008’s Cloverfield debuted after a spectacular trailer caught the attention of the internet, and 2016’s 10 Cloverfield Lane, was previously thought to be an entirely different movie until the title at the end turned it into a Cloverfield sequel. And now this.

For months, there were rumours online that God Particle, a typically secretive new movie by Abrams was in some way a part of the Cloverfield universe, but it was only a few hours before the Super Bowl that some people on Twitter started murmuring that the movie might be released on Netflix, that same day. A trailer was release, and two hours later, so was the movie.

The Cloverfield Paradox was previously supposed to get a theatrical release through Paramount, but along with Natalie Portman’s Annihilation, it was unloaded by the studio and sold to Netflix. It’s about a group of astronauts trapped aboard a space station when a mysterious creature (that may or may not be related to the Cloverfield monster) begins hunting them down. It’s a lot like Alien and 2017’s Ryan Reynolds-Jake Gyllenhaal-starrer, Life. But set in the Cloverfield universe.

The film is directed by Julius Onah and stars a diverse cast that includes Gugu Mbatha-Raw, David Oyelowo, Chris O’Dowd, Daniel Bruhl, Aksel Hennie, John Ortiz and Elizabeth Debicki.

You can check out other Super Bowl trailers for Mission: Impossible - Fallout, Avengers: Infinity War, Jurassic World: Fallen Kingdom, Skyscraper, Solo: A Star Wars Story and Red Sparrow by clicking on the titles.

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First Published: Feb 05, 2018 11:47 IST