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Bollywood hopes for hits in April

Mukta Arts' production Shaadi Se Pehle is slated for release on April 6. Will it spell business for the film trade?
None | By Indo-Asian News Service, New Delhi
UPDATED ON MAR 27, 2006 07:08 PM IST

A two-week run by comic caper Malamaal Weekly on the heels of hit film Rang De Basanti has provided a much-needed respite to Hindi cinema even as the trade enters a crucial phase in April.

After a slow beginning in the first quarter - a perennial annual feature, the trade is looking forward to making merry from April to June when schools and colleges in most parts of the country close for summer vacations.

A surfeit of films is ready to hit the celluloid screen in the coming months. INOX programmes manager Arun Sharma says April has six major film releases confirmed and that there are 11 films still awaiting release.

This is an annual feature - filmmakers time releases to coincide with students being relatively free, trade watchers say.

Analyst Taran Adarsh said: "Over the years, the months of April, May and June have witnessed a plethora of movies vying for audience attention. The trend was no different in the 1970s. It continued in the 1980s and the 1990s. This year is no exception either."

Mundane March

Mukta Arts' production Shaadi Se Pehle  is slated for release on April 6. Will it spell business for the film trade?

Of late, the film industry had been badly hit by flops. The lone hit -

Rang De Basanti

- painted a miserable hit-to-flop ratio from a business point of view.

In addition, last week's Umar And Banana Brothers sank without a trace. Though the audience was game for watching character actors hog the limelight in Malamaal Weekly, they did not patronise Umar with veterans - Kader Khan, Prem Chopra, Satish Kaushik - in pivotal roles and Banana Brothers with Anupam Kher, Gulshan Grover and Johnny Lever.

Adarsh added: "Practically, every film - big or small - has an 'all India open' status today. Translated into simple terms, it means that the films are lying unsold for practically every territory.

"The distributors are in no mood to acquire the rights - partly because market conditions are awful and partly because they've burnt their fingers with the past few releases. Producers have been forced to distribute films themselves due to a genuine dearth of buyers. The arithmetic of film-making is in a shambles."

The cold wave is blowing over the overseas markets and music territory as well, making the coming months all the more crucial for Bollywood.

High Hopes From April
A lot rides on the Mukta Arts' production Shaadi Se Pehle that is slated for release on April 6. The film marks the return of director Satish Kaushik with hot-and-happening stars like Akshaye Khanna, Mallika Sherawat and Ayesha Takia.

The comedy about one man stuck between two sensuous young ladies also stars Sunil Shetty, Aftab Shivdasani, Anupam Kher, Gulshan Grover and Rajpal Yadav. Himesh Reshammiya is once again the man behind the music.

Mukta Arts has put a reasonable amount of money behind the film's promotion, which is sure to fetch good openings. Mallika's presence in the film is another big draw.

Offbeat Projects:
For discerning viewers, April brings a treat in the form of director Pankaj Parashar's Banaras - A Mystic Love Story with an ensemble star cast of Urmila Matondkar as Shwetambari, Ashmit Patel as Sohan, Naseruddin Shah as Babaji, Dimple Kapadia as Gayatri Devi and Raj Babbar as Mahendranath.

Though the film has all the elements of a typical Bollywood drama like a saleable star and good music, it is in essence created for a world audience.

Shwetambari, a bright young daughter of Brahmin parents, studies science at a local university in Banaras. Soham, a low-caste mystic and a protégé of Babaji, teaches music at the university.

When the two fall in love, all hell breaks loose. Her parents are not able to ignore the social strictures, forcing Shwetambari to leave the town she loves. In despair and hopelessness she turns inwards to look for answers.

Strong content with some glitzy razzmatazz from the film world could be just what the country's alternative cinema needs as a boost.

The film has been written by LC Singh and Javed Siddiqui and produced by Setu Creations. Himesh has this film's music too.

This will be the second release in as many weeks for Naseeruddin and yesteryear screen goddess Dimple. It comes at a time when they are raking in rave reviews for portraying unconventional roles in Being Cyrus that released last Friday.

Banaras... may not be as maverick as Being Cyrus that stars Saif Ali Khan in a pivotal role, but it is aiming at more or less a similar niche audience.

April will be a big month for Salman Khan fans, whose numbers seem to swell with every conviction against him, as his first film for 2006 hits the marquees. The star with a penchant for trouble will be seen in Saaawan - The Love Season by producer-director Sawan Kumar.

The promos do not seem too promising for metropolitan denizens but the film could be well be the answer for small town theatre owners' prayers.

The month will also mark the release of Aryan - Unbreakable that stars Salman's brother Sohail Khan in the lead role. The female lead is essayed by Aishwarya Rai look-alike Sneha Ullal who was launched by Salman in Lucky - No Time for Love right after his stormy relationship with Aishwarya ended.

Former cricketer Kapil Dev has a cameo in the film. The music by Anand Raj Anand, particularly a hip-hop dance number, is catching on.

Big Films:
Other big films slated for April release are Hum Ko Deewana Kar Gaye starring Akshay Kumar with Bipasha Basu and Katrina Kaif, Dick And Harry with Dino Morea, Jimmy Shergill, Celina Jaitley and Anuj Sawhney and Ram Gopal Varma's Boo - Darna Zaroori Hai.

A Factory product, the later is a sequel to the episodic horror film Darna Mana Hai and has been directed by Jijy Philip, Prawaal Raman, Ram Gopal and JD Chak.

The impressive star cast includes Amitabh Bachchan, Riteish Deshmukh, Anil Kapoor, Mallika Sherawat, Randeep Hooda, Zakir Hussain, Manoj Pahwa, Sunil Shetty, Sonali Kulkarni, Rajpal Yadav, Arjun Rampal, Bipasha Basu, Makrand Deshpande, Isha Koppikar and Shweta Prasad, making it definitely worth a dekko in April.

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