Ford India aims at 115 dealers by 2005 end

The company proposed to launch a new car model by this year end. Ford has been working on the product for the last two years.

Ford India, a subsidiary of Ford Motor Company, a global automotive industry leader, said on Friday that it expects to grow its distribution network to 115 dealer outlets in 79 locations by the end of 2005.

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Addressing a press conference after inaugurating the new Brand@Retail service facility, Ford India Managing Director and President Arvind Mathew said the facility will offer a world-class service experience to Ford customers in Ernakulam and Alapuzha districts.

The company proposed to launch a new car model by this year end, he said, adding: "We have been working on the product for the last two years".

The workshop has 30 work bays and two interactive bays. The interactive servicing experience was aimed at keeping the customer fully informed while their vehicles are in for service or repair, he said.

Ford India recently introduced the Total Maintenance Plan (TMP), an innovative programme, offering total maintenance for a price as low as Re 0.40 per km. The plan could be purchased by all new Ikon customers and even existing Ikon owners, who purchased their car in the last 12 months, he said.