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Scary burgers say junk that food

The British Heart Foundation has hired billboards to prevent the kids from eating junk food.

india Updated: Nov 08, 2005 14:35 IST

A British heart charity launched a poster campaign on Monday to shock children away from eating cheeseburgers, chicken nuggets and hot dogs. The British Heart Foundation has hired billboards around the country to show fast food items like burger and hot dog buns filled with gristle, bones and connective tissue to discourage the kids.

The gory images are obscured by a 'censored' stamp, but can be peeled back to reveal the true ingredients on the charity's website. "Kids have lost touch with even the most basic foods and no longer understand what they are eating," said BHF Director-General Peter Hollins.

The charity surveyed 1,000 children and found that one in three didn't know that chips were made from potatoes. Nearly one in ten thought chips were made mostly from oil, while others suggested eggs, flour and even apples.

The quality of food eaten by children remains a hot political topic after a high-profile campaign by television chef Jamie Oliver. Education secretary Ruth Kelly has pledged 220 million pounds to help schools prepare better meals. The decision is in line with worldwide growing concern over childhood obesity.

First Published: Nov 08, 2005 14:35 IST