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Sony unveils trendy walkman phones

The new phones' USP is its ultra slim look designed to support user's sporty lifestyle, reports Bhawna Singh.

india Updated: Oct 13, 2006 16:50 IST

Sony Ericsson on Friday announced the launch of its latest range of walkman phones, along with the cool and trendy Z610i Rose Pink at Mobile Asia, held at Pragati Maidan from October 13-16.

The W950i is an ultra-slim and ultra-stylish UMTS-enabled device with 4GB onboard storage, the W710i is for sporty people who believe in listening to music while exercising, while the W850i is UMTS-enabled and is a Walkman® player 2.0 which enables easy music download.

The new 'jewel like' Z610i Rose Pink phone complements the world of fashion perfectly with its elegant, stunning good looks and outstanding design which features a sleek mirrored finish with a hidden sub-display that lights up when in use. The street price for W950i is Rs 30995, W850i is Rs 21975/, W710i is Rs 15495/ and Z610i is Rs16495/.

Speaking on the occasion Mr Sudhin Mathur, General Manager, Sony Ericsson Mobile Communications, India said, "We are very pleased to extend our Walkman series with the addition of W950i, W710i and W850i, along with the launch of Z610i Rose Pink.

"Mobile Asia is the most appropriate platform to showcase the new range from Sony Ericsson.In these four days, we aim to excite visitors with our new range of cell phones, which combine music and technology expertise.”

Elaborating on the W950i, W710i & W850i, he said, "The W950i, W710i and W850i now give consumers more choice from the Walkman Series. The W950i will be a huge hit amongst consumers because of its stylish and ultra slim looks. In addition, the music player within the W950i has the functionality and sound quality equivalent to a standalone device.

The W710i is designed to support the active, sporty lifestyle of the user. It includes a motion sensor plus new fitness applications that measure the running speed, distance and time, or simply count your steps while walking. The W850i is not only stunning and tactile to use, it also offers blisteringly fast music downloads direct to the handset.

The W850i also allows users to identify and buy music in a new and spontaneous way upon hearing tracks that they like, they can easily identify them with TrackID™ and then choose to buy and download them to the phone."

Speaking on the launch of Z610i, he said, "The Pink Z610i is a perfect handset for stylish people. We believe that classy people will be proud to own the Z610i. The magic of Z610i is revealed when a call, message or calendar event is received. The hidden display illuminates, giving the effect that the caller information or notification is floating on the face of the phone itself."

The four-day Mobile Asia event will be an interactive one for Sony Ericsson booth visitors. Among the various activities planned: A dance competition, a karaoke session, as well as the chance for visitors to have their photographs taken with a James Bond cut out. There will also be a stylish fashion show with beautiful models showcasing the Z610i. Visitors to the Sony Ericsson booth can also dance to music played by our in-house DJ, blasted through Walkman Phones from Sony Ericsson.

Sony Ericsson Mobile Communications serves the global communications market with innovative and feature-rich mobile phones, accessories and PC-cards.

Established as a joint venture by Sony and Ericsson in 2001, with global corporate functions located in London, the company employs approximately 6,000 people worldwide, including R&D sites in Europe, Japan, China and America. Sony Ericsson celebrates the 5th anniversary of the start of the joint venture on 1st October, 2006.

Sony Ericsson is the global title sponsor of the Women's Tennis Association, and works with the Association to promote the Sony Ericsson WTA Tour in over 80 cities during the year.

The tour culminates at the Sony Ericsson Championships in Madrid, Spain from November 7 to 12. For more information on Sony Ericsson, please visit

First Published: Oct 13, 2006 16:45 IST