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Meet B: World’s first Bee Influencer creating online buzz for this reason

Created by French philanthropic network Fondation de France, the profile features a computer generated insect that has a very important message to share – to save the world’s bee population.

Updated on: Nov 18, 2019, 11:34:32 IST
Hindustan Times, New Delhi | By
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B, the world’s first Bee influencer is creating quite a buzz online and for all the right reasons. With more than two lakh followers and a verified account, the influencer has turned into a social media sensation. There’s a chance after knowing more about B and its goals, you’ll be a fan of this Insta star too. Created by French philanthropic network Fondation de France, the profile features a computer generated insect that has a very important message to share – to save the world’s bee population.

With more than two lakh followers and a verified account, the influencer has turned into a social media sensation (Instagram/bee_nfluencer)
With more than two lakh followers and a verified account, the influencer has turned into a social media sensation (Instagram/bee_nfluencer)

The profile is filled with all sorts of creative posts. While some shows the bee’s enviable lifestyle, others focus more on facts about the species. All this, to raise awareness and money to save one of the most essential creatures of our ecosystem that are slowly disappearing.

B at a newly planted thyme garden – an essential fauna for the bees

A nice vacation

In Halloween costume

Chilling and relaxing

World’s food supply depends heavily on the pollination done by the bees, reports CNN. The decline in the numbers of the pollinators, at an alarmingly rapid rate, is a huge threat to the food supply itself. Hence, French government came up with this unique and witty idea in an effort to save the bees.

With the fabulous and beautiful images of B, Fondation de France encourages brands to partner with the insect for product promotion. However, the influencer only collaborates with those brands which are engaged in biodiversity programs and are approved by the agency.

The amount earned by B is used to help rebuild bee habitats. The money helps the farmers in learning those techniques which are pollinator-friendly. Will you follow the bee-utiful and buzzing Insta influencer too?

  • Trisha Sengupta
    ABOUT THE AUTHOR
    Trisha Sengupta

    Trisha Sengupta works as Chief Content Producer at Hindustan Times with over six years of experience in the digital newsroom. Known for her ability to decode the internet’s most talked-about moments, she specialises in high-engagement storytelling that bridges the gap between viral trends and traditional journalism. Throughout her tenure, Trisha has focused on the intersection of technology, finance, and human emotion. She frequently covers personal finance and real estate struggles in hubs like Gurgaon, Bengaluru, and Hyderabad, while also documenting the unique challenges of the NRI experience. Her work often highlights the movements and philosophies of global newsmakers and personalities like Elon Musk, Mukesh Ambani, Nikhil Kamath, Dubai crown prince, and MrBeast. From reporting on Amazon or Meta layoffs and startup culture to the emergence of AI-driven platforms like Grok and xAI, she provides a grounded and empathetic perspective on the stories shaping our world. When not decoding the internet, Trisha is likely offline: lost in a book, exploring a historical ruin, or navigating the world as a solo traveler. She balances her fast-paced career with family time and a healthy dose of curiosity, currently trading her "human" sources for silicon ones as she masters AI to future-proof her storytelling.Read More

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