Priyanka’s Rolex to Aishwarya’s Longines: Bollywood’s iconic watch partnerships

From Priyanka Chopra Jonas’ Rolex association to Aishwarya's Longines legacy, Bollywood has shaped the world of luxury watches with it's signature style.

Bollywood actresses and the legendary watch brands they represent (Pinterest)

By Samarpita Yashaswini

Samarpita Yashaswini is a Content Producer for Fashion (HT Shop Now) at Hindustan Times Digital. She has five years of experience in lifestyle writing, specialising in fashion, beauty, and trend-led commerce content. She covers everything from seasonal must-haves and wardrobe essentials to brand reviews and styling edits that make everyday dressing easier and more exciting.

She began her writing journey in 2020, but her love for fashion started long before that. Over the years, she has interned with Times Internet and Desi Martini, and worked with Pinkvilla and Schbang, building a strong foundation in digital storytelling and audience-first content. At HT Digital, she writes and creates fashion affiliate content for both the website and social media, blending trend awareness with shopping practicality. Her work sits at the intersection of style and strategy combined with equal parts aesthetic and analytics.

A self-confessed fashion enthusiast, Samarpita has a sharp eye for colours, prints, silhouettes, and textures. She notices the fall of a fabric, the mood of a palette, and the difference a good cut can make. Her expertise lies in translating trends into wearable, relatable style and helping readers shop smarter, not louder.

She studied at Delhi Public School and graduated from Miranda House, University of Delhi in 2019, where she also wrote for the college magazine. She later completed a Postgraduate Diploma in Advertising and PR from MICA, Ahmedabad.

Samarpita believes fashion content doesn’t need to be complicated or overly eloquent. It should be simple, fun, and genuinely helpful, guiding readers through daily style decisions with confidence and joy.

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A great watch has always been more than just an accessory. It is a style statement, a reflection of personality, and sometimes even a symbol of legacy.

And when it comes to Bollywood, some of the biggest names in the industry have become synonymous with iconic watch houses. From timeless luxury to contemporary elegance, these actresses bring their own signature style to the world of horology.

Here’s a look at Bollywood’s leading ladies and the legendary watch brands they represent, plus some watches you can add to your own collection inspired by their aesthetic.

Bollywood actresses and the legendary watch brands they represent

Priyanka Chopra Jonas — Rolex

Priyanka Chopra Jonas has always represented global glamour, confidence, and individuality, making her association with Rolex a natural match.

Rolex has been synonymous with precision, craftsmanship, and timeless luxury for generations. The brand’s watches are designed to feel powerful yet effortless, much like Priyanka’s style evolution from Bollywood star to global icon.

If you love her polished, statement-making aesthetic, these watches bring a similar timeless feel:

1. Titan Karishma Quartz Analog Watch for Men

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With a traditional round dial and leather strap, this watch captures the timeless appeal of classic luxury watches. It works well with formal dressing, ethnic wear, and elevated everyday looks.

2. Titan Edge Beige Dial Analog Leather Strap Watch

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Minimal, sleek, and refined, the Titan Edge brings a luxury-inspired feel with its slim silhouette and clean design.

Deepika Padukone — Chopard

Deepika Padukone represents Swiss luxury maison Chopard, a brand known for its jewellery watches and artistic approach to design.

Chopard’s iconic Happy Diamonds collection, with its playful floating diamonds, perfectly reflects Deepika’s ability to balance elegance with personality.

Her style has always been about refined glamour: clean silhouettes, timeless pieces, and details that make a statement.

3. Titan Raga New You Quartz Analog Mother of Pearl Dial Watch

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This watch feels like an accessory rather than just a timepiece. The mother-of-pearl dial adds a soft glow, making it perfect for festive looks and elegant dressing.

4. Titan Raga Women’s Analog Watch

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A delicate, feminine watch with a sophisticated finish, ideal for anyone who prefers subtle luxury.

Katrina Kaif — Rado

Katrina Kaif has been the global face of Swiss watchmaker Rado since 2014.

The partnership has continued for years, with Katrina representing the brand’s modern, sophisticated identity.

Rado is known for its futuristic materials, sleek designs, and minimalist approach ; a perfect reflection of Katrina’s own fashion language: polished, effortless, and elegant.

For a similar sleek aesthetic:

5. Titan Edge Beige Dial Analog Leather Strap Watch

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This watch fits the same modern luxury mood with its streamlined profile and minimal detailing.

The neutral beige dial makes it incredibly versatile, while the leather strap adds a classic touch. It works especially well for people who prefer quiet luxury pieces that look expensive without being flashy.

6. Fastrack Analog Unisex-Adult Watch

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For a younger and more casual interpretation of the sleek watch trend, this Fastrack piece brings a contemporary vibe.

The simple dial and comfortable strap make it a practical everyday option. It is ideal for college, travel, casual outings, and everyday styling when you want a watch that feels trendy but easy.

Aishwarya Rai Bachchan — Longines

Aishwarya Rai Bachchan has been associated with Longines since 1999.

One of the longest-running celebrity watch partnerships in the world, her association with the Swiss brand has lasted for over two decades.

Longines’ philosophy of “Elegance is an Attitude” has always aligned with Aishwarya’s timeless image: graceful, classic, and sophisticated.

For a similar timeless watch collection:

7. TIMEX Classics Analog Watch for Men

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This Timex classic watch embodies the traditional charm of Swiss-inspired watch design.

The round dial, clean markers, and structured silhouette give it a sophisticated appearance that works for formal occasions, office wear, and everyday styling.

It is a great choice for anyone who appreciates watches with a vintage-inspired personality.

8. Sonata Quartz Analog White Dial Stainless Steel Strap Watch

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This Sonata watch keeps things elegant and versatile with a clean white dial and stainless steel strap.

The simple design makes it easy to style with almost anything; from ethnic wear to western outfits. It is a fuss-free everyday accessory that adds a neat, polished finish to your look.

Anushka Sharma — Michael Kors

Anushka Sharma became the official brand ambassador for Michael Kors timepieces in India in 2017.

The partnership reflects the brand’s fashion-forward approach; watches designed not just as timepieces but as statement accessories.

Known for her effortless and modern personal style, Anushka also collaborated with Michael Kors on an exclusive limited-edition signature watch featuring a green brushed dial and personalised engraving of her signature.

For an Anushka-inspired contemporary vibe:

9. Daniel Hechter Paris Bercy Chronograph Watch

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This watch features a structured chronograph-inspired dial that feels modern and premium.

It works well with blazers, dresses, smart casual outfits, and elevated everyday looks.

10. Tommy Hilfiger Quartz Analog Watch

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With its bold strap and sporty-chic design, this Tommy Hilfiger watch adds personality to casual styling.

It is perfect for people who like watches that feel youthful but polished.

Sara Ali Khan — Longines

Sara Ali Khan joined Longines as a Friend of the Brand in December 2025.

The actress has since represented the Swiss luxury watchmaker at global events, including the prestigious Royal Ascot in England in June 2026, where she appeared alongside Longines Ambassador of Elegance Henry Cavill.

Sara’s style; mixing traditional Indian elegance with modern fashion, fits naturally with Longines’ heritage-driven yet contemporary identity.

For a similar classic feel:

11. Titan Minimalist Timeless Style Quartz Analog Watch

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This watch focuses on simplicity with a clean dial and leather strap. It is perfect for anyone who believes less is more.

12. Sonata Poze Quartz Analog Watch

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A stylish everyday option, this Sonata watch brings a modern touch while keeping the classic watch aesthetic intact.

The reason these Bollywood-watch partnerships feel so iconic is because the brands match the personalities behind them. A watch can be bold, romantic, minimal, or classic; just like personal style itself. And these actresses prove that the smallest accessory can sometimes make the biggest statement.

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Bollywood actresses as watch brand ambassadors: FAQs

Which Bollywood actress is associated with Rolex?

Priyanka Chopra Jonas has been associated with Rolex, a luxury watch brand known for its precision, heritage, and timeless designs.

Why do Bollywood actresses collaborate with luxury watch brands?

Luxury watches often align with celebrity style because they represent craftsmanship, individuality, and long-lasting elegance — qualities that complement their public image and fashion choices.

Are luxury-style watches good for everyday wear?

Yes. Many classic watch designs inspired by luxury aesthetics feature versatile colours, comfortable straps, and timeless dials that work well for daily wear, office looks, festive outfits, and special occasions.

Which watch brand does Deepika Padukone represent?

Deepika Padukone has been associated with Chopard, known for its luxury watches and jewellery-inspired collections like Happy Diamonds.

Disclaimer: At Hindustan Times, we help you stay up-to-date with the latest trends and products. Hindustan Times has an affiliate partnership, so we may get a part of the revenue when you make a purchase. We shall not be liable for any claim under applicable laws, including but not limited to the Consumer Protection Act, 2019, concerning the products. The products listed in this article are in no particular order of priority.