Phoebe Philo to launch her own brand backed by LVMH

Phoebe Philo will be returning to the world of fashion after a three-year hiatus. The designer is launching her own label with a minority investment from LVMH.

Published on: Jul 13, 2021, 07:56:38 IST

By Krishna Priya Pallavi, Delhi

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Fashion enthusiasts everywhere have a big news to rejoice about. Phoebe Philo is returning to fashion and how. The designer is debuting with a label under her own name and minority investment from LVMH, the world's largest luxury group. The news was announced by Business of Fashion on Monday, causing waves in the fashion community that has been affected by the pandemic blues.

Phoebe Philo to launch her own brand backed by LVMH (Reuters)

Phoebe Philo will be returning to the world of fashion after a three-year hiatus. According to Business of Fashion, the designer did not reveal the date when her label will debut. However, more details will soon be out in January 2022.

Philo is one of the few designers who made a huge impact on the fashion industry in the 21st century. She is the one who turned brands like Chloé and Céline into It brands during her tenures. And she has been missed after she left Céline, owned by LVMH, in 2017, where she dressed the most powerful artists in the industry. Before that, in 2001, Philo took over from Stella McCartney as creative director of luxury French fashion house Chloé. She had migrated to Céline in 2008.

Talking to BOF, she said, "Being in my studio and making once again has been both exciting and incredibly fulfilling. I am very much looking forward to being back in touch with my audience and people everywhere. To be independent, to govern and experiment on my own terms is hugely significant to me."

Philo's eye for understated elegance made the former creative director of Céline a revered name in fashion. Therefore, there's no doubt that the new brand will be one of the most highly-anticipated fashion launches. According to BOF, her legendary creative eye could accelerate a shift away from the maximalism and luxury streetwear focus that has dominated the fashion market.

Additionally, Philo's eponymous new label will be rooted in exceptional quality and design.

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ABOUT THE AUTHOR
Krishna Pallavi Priya
Krishna Priya Pallavi is a journalist with over 9 years of experience, covering health, fashion, pop culture, travel, wellness, entertainment, festivals, mental health, art, decor, fitness, and sex and relationships. She is an alumna of the Indian Institute of Mass Communication (IIMC), Dhenkanal, and holds an undergraduate degree in Journalism and Mass Communication from Guru Gobind Singh Indraprastha University, Delhi. Her strong academic foundation informs her analytical and detail-oriented approach to storytelling, helping her uncover stories where none seem to exist. Before joining Hindustan Times, Pallavi worked with some of India’s leading media organisations. She spent close to three years at India Today, where she honed her newsroom skills and developed a sharp editorial sensibility. She also worked for over a year and a half at Vagabomb, ScoopWhoop’s feminist digital platform, where she explored stories through a gender-sensitive, socially aware lens. Pallavi has a deep interest in global fashion trends and international fashion seasons, and enjoys interviewing celebrities and tracking pop culture movements—interests that frequently translate into engaging, reader-friendly stories. Alongside lifestyle and entertainment, she has a keen eye for impactful health and wellness journalism, regularly interacting with doctors, designers, and digital content creators to bring nuance and credibility to her work. Born and raised in Haryana, Pallavi remains deeply connected to her ancestral roots in Odisha. Her ability to spot fresh angles brings curiosity and depth to stories she pursues. When not chasing deadlines, she enjoys spending time with her dog, planning her next vacation, reading, running new trails, and discovering new destinations.Read More

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