Samarpita Yashaswini is a Content Producer for Fashion (HT Shop Now) at Hindustan Times Digital. She has five years of experience in lifestyle writing, specialising in fashion, beauty, and trend-led commerce content. She covers everything from seasonal must-haves and wardrobe essentials to brand reviews and styling edits that make everyday dressing easier and more exciting.
She began her writing journey in 2020, but her love for fashion started long before that. Over the years, she has interned with Times Internet and Desi Martini, and worked with Pinkvilla and Schbang, building a strong foundation in digital storytelling and audience-first content. At HT Digital, she writes and creates fashion affiliate content for both the website and social media, blending trend awareness with shopping practicality. Her work sits at the intersection of style and strategy combined with equal parts aesthetic and analytics.
A self-confessed fashion enthusiast, Samarpita has a sharp eye for colours, prints, silhouettes, and textures. She notices the fall of a fabric, the mood of a palette, and the difference a good cut can make. Her expertise lies in translating trends into wearable, relatable style and helping readers shop smarter, not louder.
She studied at Delhi Public School and graduated from Miranda House, University of Delhi in 2019, where she also wrote for the college magazine. She later completed a Postgraduate Diploma in Advertising and PR from MICA, Ahmedabad.
Samarpita believes fashion content doesn’t need to be complicated or overly eloquent. It should be simple, fun, and genuinely helpful, guiding readers through daily style decisions with confidence and joy.
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Stylish short cotton kurtis at 50% off:
Jaipur Hand Block
When elegance met everyday, this brand was born. Their short cotton kurtis are like your best friend—pretty, dependable, and always a vibe. From florals that flirt to block prints that boss around, Jaipur Hand Block nails the desi-chic game like no other. Perfect for a twirl and a filter-free selfie.
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Amazon Brand – Myx
Myx is that cool cousin who knows what’s trending before it’s trending. Their short kurtis blend Indian roots with Gen Z sass—think cute prints, crop-ish cuts, and breathable cotton that doesn’t try too hard. Basically, your go-to for college looks or casual slay.
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Yash Gallery
Yash Gallery’s kurtis scream ‘main character energy’. Flowy, flirty, and fabulously priced, these pieces are made for girls who love desi details with a modern twist. They give you drama without the sweat—because comfort should never be boring.
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Rapsodia
Rapsodia is what happens when your mom's taste and your Pinterest board have a fashion baby. It’s ethnic, it’s adorable, and oh-so-comfy. These short cotton kurtis bring the vibe of tradition with a Gen Z edit—wear them to class or café, they get you compliments either way.
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Qazmi
Qazmi is all about prints with personality. If your kurti could talk, it would say, “I woke up like this.” Expect vibrant colours, chill fits, and a whole lot of mood. Great for everyday drama (the fashionable kind), Qazmi makes “casual” look cute AF.
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Feranoid
Feranoid isn’t shy, and neither are its kurtis. They’re bold, experimental, and totally Insta-worthy. Think modern silhouettes, quirky patterns, and cotton so comfy you could nap in it. If you're someone who loves a statement without trying too hard—Feranoid is your jam.
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Short cotton kurtis are the unsung heroes of everyday glam—and this 50% off deal makes them totally irresistible. Style them your way, slay all day, and stay cool while looking hot. Your wardrobe (and wallet) will thank you!
Yes! They’re lightweight, breathable, and perfect for everything from errands to office wear.
Absolutely—choose subtle prints or solids for a more formal, office-appropriate look.
Most good brands pre-shrink cotton, but always check the wash instructions.
Pair with dhoti pants, jeans, skirts or layer with jackets for a fusion twist.
Disclaimer: At Hindustan Times, we help you stay up-to-date with the latest trends and products. Hindustan Times has an affiliate partnership, so we may get a part of the revenue when you make a purchase. We shall not be liable for any claim under applicable laws, including but not limited to the Consumer Protection Act, 2019, concerning the products. The products listed in this article are in no particular order of priority.