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The history of Maheshwari sarees: Weaving 5000-year-old heritage on the banks of the Narmada

Ever heard of Maheshwari sarees, the pride of Madhya Pradesh? Here is how the fabric is transformed into a masterpiece. 

Updated on: Jun 19, 2025, 13:35:24 IST
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Set along the serene banks of the Narmada River in Madhya Pradesh, the historic town of Maheshwar, graced by the majestic Ahilya Fort, resonates with the rhythmic clatter of looms and echoes of a 5,000-year-old heritage. It is here that the renowned Maheshwari saree was born, a hand loom masterpiece that weaves together the legacy of its people, palace, and timeless past.

Maheshwari sarees for the love of craftsmanship and legacy (AI generated)
Maheshwari sarees for the love of craftsmanship and legacy (AI generated)
Shweta Pandey

Shweta Pandey is a Senior Content Writer at Hindustan Times, with over 12 years of experience in beauty and wellness journalism, specialising in makeup, skincare, and hair care.

She began her professional writing journey in 2011, entering the evolving world of digital lifestyle journalism as beauty and wellness content rapidly transformed in India. Over the years, she has worked with reputed digital media houses like India Today, the Times of India and Skymet Weather, steadily building credibility through well-researched features, product reviews, and trend analyses. Her career reflects consistent growth, moving from content contributor to senior writer. She now plays a key role in shaping editorial strategy, social media content, and ensuring high-quality, reader-focused content that aligns with evolving audience needs.

Shweta’s core expertise spans makeup, skincare, hair care, and holistic health and fitness. She specialises in in-depth beauty product reviews, ingredient analysis, skincare routines, and evidence-based wellness advice. Known for her analytical and data-driven approach, she relies on verified sources, dermatological insights, and expert consultations to ensure credibility. Her field experience includes interviewing Bollywood celebrities, beauty and makeup professionals, tracking consumer trends, and simplifying the top picks.

Shweta holds a Master’s degree in Mass Communication, Advertising, and Journalism and has done Bachelor’s in Commerce from Delhi University. She believes in delivering reader-first insights that empower informed decisions while maintaining transparency, credibility, and trust.

Beyond her writing desk, Shweta enjoys exploring new destinations, experimenting in the kitchen with delightful recipes, and staying in tune with the latest beauty and wellness trends.

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Wandering through the ghats of Maheshwar, you’ll hear a gentle, rhythmic tapping, the clack of wooden shuttles echoing from homes and workshops alike. These are the sound of looms, worked by skilled artisans who work day in and out to make these gorgeous Maheshwari sarees, a 5000-year-old legacy that has been carefully preserved by many clothing brands.

On a recently-organised cluster visit to Maheshwar, Fabindia, a leading lifestyle brand known for preserving traditional Indian craftsmanship with contemporary design, showcased how the brand works hand-in-hand with local weavers to keep the charm of the Maheshwari craft alive. Through its deep engagement with artisan clusters, Fabindia ensured that traditional skills are not only preserved but also adapted to meet contemporary customer expectations without compromising authenticity. During the visit, the media attendees spent time in the workshops of artisans, observing how they prepare natural dyes, set up looms, and weave each piece entirely by hand. This process, done without the use of machines, means that every product is truly one of a kind, celebrating Fabindia’s ‘Beautiful Imperfections’ philosophy.

The visit also included a walk through Rani Ahilya Fort and the ghats of the Narmada River, which form the cultural backdrop that inspires many patterns found in Maheshwari textiles. This experience offered a first-hand understanding of how Fabindia and the artisans together encourage younger generations to continue the craft, and ensure that customers receive products made with care, skill, and a human touch. From watching the threads being dyed and dried to witnessing the weaving process up close, the visit reinforced that each Maheshwari product is more than fabric. It is a piece of India’s living heritage, thoughtfully protected and nurtured by Fabindia for decades.

“Maheshwar holds a special place in India’s craft heritage, and it is our duty to ensure that the skill and tradition behind each saree is preserved. Working together with the weaving community, and with each other's support, we aim to build sustainable livelihoods, get younger generations interested to take the craft forward, and share this rich tradition with customers who appreciate its authenticity," says Yogendra Singh Mertiya, Sustainability & Public Affairs Head, Fabindia Ltd.

What you did not know about Maheshwari sarees: How it all began?

A Royal Thread of History

Maheshwar became known for its beautiful textiles in the 18th century when Queen Ahilyabai Holkar, a famous Maratha queen, invited skilled weavers from Surat and South India to start weaving in her capital. Her dream was not just to revive the local economy, but to create a textile that reflected the elegance of her court and the serenity of the Narmada. Thus, was born the Maheshwari saree, light as a whisper, bold in design, and eternal in style.

Each saree was originally woven with cotton and silk, adorned with motifs inspired by the temples, ghats, and the undulating waves of the sacred river. Even today, the leheriya (wave), chatai (mat), and phool (flower) patterns whisper of Maheshwar’s architectural splendour.

Cotton yarn being spun on machine (Fabindia)
Cotton yarn being spun on machine (Fabindia)

The Artisans’ Touch: Know what makes Maheshwari sarees different from the regular ones:

What sets Maheshwari sarees apart is their lightweight drape, typically woven in cotton and silk blends, and their distinctive borders made from Zari, in elegant shades of peacock blue, parrot green, deep maroon, and gold.

Local artisans weaving sarees (Fabindia)
Local artisans weaving sarees (Fabindia)

Meet the artisans behind the beautiful sarees:

A visit to Maheshwar can help you get a peek into the workshops of artisans, observing how they prepare natural dyes, set up looms, and weave each piece entirely by hand.

Hasmad Ansari and Asim Ansari, both father and son, respectively, have been in the business of making Maheshwari sarees for over 40 years now. What was carried out by the father of Mr Hasmad Ansari, is now being carried out by his son, gracefully.

While talking to the Ansari family, I came to know that ever since they have started the family business, there has been no looking back. Asim Ansari told HT Lifestyle, “We set up the weaving loom at our house. Everything - right from sourcing the raw materials to weaving - happens at one place”. Setting up the loom required initial hard work and investment and once the business started growing, they set up 200 looms along with a team of over 200 weavers.

Manubai Kevat, a lady in her mid-50s, has been weaving sarees for almost 30 years now. She says weaving helps her earn so she can take care of her family, including a son, daughter-in-law, and her paralysed husband.

Abdul Ansari and Nazar Ansari, two brothers who run their own hand loom, say they have been running their looms for over 30 years now. They would like to pass on this skill to their sons as well.

Though it may look simple, making Maheshwari sarees require efforts, time, patience, and skills. Each saree takes days, sometimes weeks, to finish.

The making of saree begins with sourcing all raw materials. From cotton thread to zari thread, everything is sourced from across India. The cotton is mostly sourced from Coimbatore, Zari from Surat, and Silk is procured from Bengaluru, said the FabIndia executive.

A lady weaving Maheshwari sarees on hand loom (Fabindia)
A lady weaving Maheshwari sarees on hand loom (Fabindia)

Evolution of Maheshwari sarees:

What started as an interest by queen Ahilyabai Holkar in the late 18th Century, evolved in the colonial and post-Independence era. Its regal and royal appearance made it a favourite amongst British households, with a widespread shift in the Indian hand loom industry too.

With the government's recognition of crafts, today's Maheshwari sarees are a fusion of cultural heritage with modernity. With a few twists made to the border of the saree, introducing checks, and patterns, the border and pallus still remain intricate.

Today, there are multiple power looms producing Maheshwari sarees, but takers for authentic handloom continue to contribute to the weavers' livelihood. The fabric's lightweight nature have made it perfect for every day and every occasion wear.

More Than a Souvenir

Today, Maheshwari sarees have found their place on global ramps and in boutique collections. In Maheshwar, they are still deeply personal, a symbol of pride, livelihood, and living history. Travellers can visit centres like the Rehwa Society, housed within the palace walls, to watch the artisans at work and even buy directly from the source.

Some visitors try their hands at the loom, while others take home scarves, dupattas, or men's shirts too. With every fold of a Maheshwari saree, you carry a part of India’s living tradition, spun by the river, stitched in history, and wrapped in grace.

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Disclaimer: The writer was invited for a cluster visit to Maheshwar by Fabindia. The brand has partnered with the local artisans of Maheshwar and are promoting their craft.

  • Shweta Pandey
    ABOUT THE AUTHOR
    Shweta Pandey

    Shweta Pandey is a Senior Content Writer at Hindustan Times, with over 12 years of experience in beauty and wellness journalism, specialising in makeup, skincare, and hair care. She began her professional writing journey in 2011, entering the evolving world of digital lifestyle journalism as beauty and wellness content rapidly transformed in India. Over the years, she has worked with reputed digital media houses like India Today, the Times of India and Skymet Weather, steadily building credibility through well-researched features, product reviews, and trend analyses. Her career reflects consistent growth, moving from content contributor to senior writer. She now plays a key role in shaping editorial strategy, social media content, and ensuring high-quality, reader-focused content that aligns with evolving audience needs. Shweta’s core expertise spans makeup, skincare, hair care, and holistic health and fitness. She specialises in in-depth beauty product reviews, ingredient analysis, skincare routines, and evidence-based wellness advice. Known for her analytical and data-driven approach, she relies on verified sources, dermatological insights, and expert consultations to ensure credibility. Her field experience includes interviewing Bollywood celebrities, beauty and makeup professionals, tracking consumer trends, and simplifying the top picks. Shweta holds a Master’s degree in Mass Communication, Advertising, and Journalism and has done Bachelor’s in Commerce from Delhi University. She believes in delivering reader-first insights that empower informed decisions while maintaining transparency, credibility, and trust. Beyond her writing desk, Shweta enjoys exploring new destinations, experimenting in the kitchen with delightful recipes, and staying in tune with the latest beauty and wellness trends.Read More

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