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Flower festival in rural Assam attracts tourists

Published on: Jan 1, 2023, 15:24:24 IST
PTI | Posted by , Khumtai (Assam)
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Flower festival in rural Assam attracts tourists (Unsplash)
Flower festival in rural Assam attracts tourists (Unsplash)

A two-day 'flower carnival' is underway at Jugibari Rural Tourism Centre, ending on Sunday, which has drawn more than 10,000 visitors.

Rural Khumtai in eastern Assam is abloom on New Year's day. With dahlias, bougainvilleas, roses, tuberoses and many more varieties, the flowers are vying for attention and buyers at a special carnival in this part of Golaghat district. A two-day 'flower carnival' is underway at Jugibari Rural Tourism Centre, ending on Sunday, which has drawn more than 10,000 visitors. (Also read: Ingenious Assam festival aims to combine tea industry with traditional culture )

"Flowers grow in abundance in all households here. We want to make the people aware that these can also be a means of livelihood," Khumtai MLA Mrinal Saikia told PTI. The preparations started nearly four months ago so that local people could get adequate time to participate, he said.

"We had 34 stalls and all were booked much in advance. We could not accommodate many requests for stalls," said Pradyut Khound, a local youth associated with the carnival.

He said more than 10,000 people visited the carnival over the two days, while saplings worth nearly 10 lakh were sold during the period. Renu Saikia said the carnival has enabled her to make a living from what was till now a “mere hobby”. Munmi Konwar, who heads the 20-member women's group that runs the tourism centre, said local people used to sell flowers from their homes to visitors of the park.

"They did not make much money then. But this carnival has given a definite shape. Most of the stalls are by local people," she said. The local legislator said the flower fest is part of a series of programmes to promote his constituency as a rural tourism destination.

"Jugibari was already a tourist destination, famous for the Jugibeel which attracts a number of migratory birds. Through the carnival, we are trying to provide a common platform for the locals to benefit from it," Saikia added.

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  • Akanksha Agnihotri
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    Akanksha Agnihotri

    Akanksha Agnihotri is a lifestyle journalist with over 3 years of experience. She is a psychology graduate and holds a postgraduate diploma in Radio and Television Journalism from the Indian Institute of Mass Communication, Delhi, where she graduated as a gold medalist. Originally from Bhopal, the beautiful capital of Madhya Pradesh, she draws inspiration from the city’s rich cultural heritage and layered storytelling traditions that subtly shape her narrative voice. She writes extensively about fashion, beauty, health, relationships, culture, and food, exploring everything from trending styles and runway moments to wellness routines and mindful living. Passionate about meaningful and candid conversations, she enjoys interviewing celebrities, doctors, designers, and film personalities, diving into discussions on fitness, beauty, mental health, and everything fun in between. With a keen eye for trends and a thoughtful understanding of human behaviour, she brings depth, sensitivity, and authenticity to her stories, ensuring they resonate with a wide and diverse audience. When she’s not working, you’ll usually find her lost in a book, planning her next mountain trek, or mapping out spontaneous travel escapes. She loves discovering new authors, revisiting old favourites, and spending quiet afternoons in museums soaking in art, history, and culture. An avid bird-watching enthusiast, she finds joy in early morning walks, spotting rare birds, and reconnecting with nature. Whether sipping coffee while journaling her thoughts or exploring hidden corners of a new city, she constantly seeks inspiration in everyday moments that often turn into compelling story ideas.Read More

This story has been published from a wire agency feed without modifications to the text. Only the headline has been changed.