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UP to lure Arab world to ‘greener pastures’

The UP Govt has now picked up a novel theme ‘Chasing the Monsoons’ to invite tourists from the Arab countries, reports Manisha Sharma.
None | By Manisha Sharma, Lucknow
UPDATED ON MAY 09, 2007 03:11 AM IST

After promoting the Buddhist circuit to woo international tourists, the Uttar Pradesh government has now picked up a novel theme — ‘Chasing the Monsoons’ — to invite tourists from the Arab countries.

This is part of the Indian Tourism Ministry’s ‘Incredible India’ campaign that was launched as Integrated International Media Campaign in Arabian Travel Market Convention concluded in Dubai on May 7. The media campaign was launched to promote India as a must-see tourist destination and focuses on both generic and niche areas to convert the country into a destination all year long.

In this campaign, Uttar Pradesh has invited tourists from Arab countries to UP to enjoy lush green environment and its unique circuits during the monsoon season.

Principal secretary (Tourism) Om Prakash, after returning from Arabian Travel Market Convention in Dubai said, “We have been taking various initiatives in the tourism sector with the sole objective of attracting more tourists. Infrastructural facilities in the country are being augmented in a well-planned manner. With an open-sky policy providing better air connectivity, the aviation system has been radically liberalised,” he said.

In order to overcome the shortage in accommodation, efforts are on to build more hotel rooms in the next four years under the new state hotel policy, he added. The new ‘Bed and Breakfast’ scheme has been launched to cater to the requirements of more tourists.

Besides infrastructure, the major destination for all tourists is Taj Mahal. In the Buddhist circuit, we plan to develop, Shrawasti, Kapilvastu and Kushinagar. There are also plans to develop Barsana, Vrindavan and Govardhan. The Department has also firmed up plans to develop the Mahabharata circuit around Hastinapur and all known places like Baghpat and Bijnore.

Keeping in mind Muslim tourists, importance has been given to the Sufi Circuit. The circuit includes Fatehpur Sikri, Rampur, Badaun, Bareilly, Lucknow, Kakori, Deva Sharif (Barabanki), Bahraich, Kichocha Sharif, Kade Shah - Kada (Kaushambi), Allahabad, Kantit Sharif (Mirzapur). All these places have shrines (mazars) or birthplaces of famous Sufi saints. These places are being developed by the department, added the principal secretary.

He said people from the Arab countries like fresh and lush green places as they come from places with dry weather.

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