Designers dress cabin crew
The aisle of no-frill carriers may not quite be ramps but professional fashion designers are creating outfits for those who work and walk inside the aircraft.mumbai Updated: Aug 17, 2010 01:22 IST
The aisle of no-frill carriers may not quite be ramps but professional fashion designers are creating outfits for those who work and walk inside the aircraft.
Two budget carriers have tied up with fashion designers to create crew uniforms trendy.
IndiGo Airline’s air-hostesses will soon don a one-piece high waist dress designed by Delhi-based Rajesh Pratap Singh.
A blend of tennis and a shirtdress; the tunic is bi-colour navy with a highlight of the airlines logo on the belt. The airline’s crew will also be the first in the country to sport a hat. The styling done by Ambika Pillai comprises a short crop, brick red color on the lips and nails.
Jetlite, the low-cost subsidiary of Jet Airways, has roped in Italian fashion designer Roberto Capucci. The blue-and-white uniforms with embroidered collars have drawn inspiration from the traditional Jodhpuri style.
Industry sources said national carrier Air India has a similar plan in the pipeline but its spokesperson denied it.
“We chose a single-piece outfit because it is more comfortable to work for long hours,” said Aditya Ghosh, president, Indigo Airlines.
Singh said: “It’s classy and fits with the airline motto.”
Sudheer Raghavan, chief commercial officer, Jet Airways, said the new uniform is aimed at enriching the value of low cost air travel. “The uniforms portray a contemporary look to Indian traditions.”
Frequent fliers feel the new look could help to enrich the cabin ambience since budget carriers have limited options to kill time. “A trendy crew outfit lifts your mood specially if your boarding an early morning flight peak hour flight,” said Aashish Rotagi, a senior executive with a pharmaceutical firm.
First Published: Aug 17, 2010 01:20 IST