Calling all artistes
International management company associated with Naomi Campbell and Lady Gaga to scout for talent in India.Updated: Oct 25, 2011 18:43 IST
performers and artistes with opportunities to work with leading artists and brands, has launched in India.
"Our company facilitates established artistes and brands to mentor domestic or global events called Creative Invites. These are contests that encourage emerging talent to submit their best work and the winners get to work with the artist or brand," says Arun Mehra, CEO, Talenthouse India. The company has collaborated with Reliance Entertainment for their venture in India.
Internationally, Naomi Campbell, Lady Gaga, Kylie Minogue and Rod Stewart are some of the artists associated with Talenthouse. In the past, Campbell had initiated Creative Invites to hunt for top models and photographers who got to work with a leading fashion magazine. Kylie Minogue had thrown open a challenge for designers to design a T-shirt for herself and Dolce & Gabbana. The winning design was worn, photographed and promoted by the singer.
Talenthouse preserves creative interests by not taking any ownership position in any of the work submitted. Adds Arun, "In India, we have a base of over 10,000 artists and associations with around 350 schools. It boasts of over 50,000 artists on board from around the globe," says Mehra. Recently, the company launched a band competition, Taking Pole Position, to hunt for a musical act to open for the Metallica concert.
"The competition is also associated with F1 Rocks concerts, where local artists get to perform with international celebs," adds Mehra.