I know exactly how to promote a song: Guru Randhawa
Punjabi singer Guru Randhawa believes his MBA degree gives him an edge over others when it comes to promoting music.music Updated: Aug 20, 2016 18:08 IST
Punjabi singer Guru Randhawa says his MBA degree sets him apart from his counterparts in the industry when it comes to promotions.
The 24-year-old singer completed his MBA from Delhi and says that unlike several other musicians, he didn’t pursue the degree because of peer pressure.
“I never wanted to impress anyone nor had to complete my education just so that my parents could allow me to pursue music,” the Patola hitmaker says.
The singer who recently released his single Fashion, believes that degree in business administration gave him a lot of confidence as a singer.
“ I wanted to understand the business side of entertainment and that’s why I decided to complete my MBA while I was in Delhi. I knew I was a good singer. I saw this opportunity and did it. Now I have something that the others in the industry don’t know, they actually hire someone to tell them about it,” he says.
“ I know the 4Ps (Planning, Priority, Perspective and Patience) and I believe that this knowledge sets me apart from others as I know exactly how to promote a song, where to promote it. And basically how much money should be spent in doing all that,” he adds.
First Published: Aug 20, 2016 18:08 IST