Valentine’s Day calling: Nestle unveils sushi KitKats in Japan

Nestle unveiled sushi-shaped versions of its KitKat chocolate biscuit bar in Tokyo on Thursday. (REUTERS)

Updated on: Feb 02, 2017 9:46 PM IST

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Updated on Feb 02, 2017 9:46 PM

Nestle unveiled sushi-shaped versions of its KitKat chocolate biscuit bar in Tokyo on Thursday. (REUTERS)

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The three-piece sets are modelled on tuna, sea urchin and omelette sushis, but are actually raspberry, mascarpone cheese, and pumpkin pudding KitKats atop sugar-coated puffed rice. (REUTERS)

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Nestle Japan’s KitKat marketing manager Ryoji Maki said the idea was to create a fun variation of the traditional chocolate bar in the run-up to Valentine’s Day. (REUTERS)

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The “sushi” KitKats are not for sale, but customers who spend more than 3,000 yen ($26) in Nestle’s new KitKat store in Tokyo’s Ginza shopping district will receive a pack as a gift from Friday. (REUTERS)

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Japan is home to many exotic KitKat flavours including sake rice wine, baked potato and soy sauce. (REUTERS)

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Japanese women buy chocolates for their partners and colleagues on Valentine’s Day, while men return the favour a month later on White Day. (REUTERS)