Anirudh Ravichander’s Bewajah to have vertical video

Anirudh Ravichander’s next single is titled ‘Bewajah’ and will be the first vertical music video.

Singer-composer Anirudh Ravichander’s forthcoming track “Bewajah” will be shot as a vertical video.

Anirudh Ravichander is set to release his next single, titled Bewajah.

A vertical video is a video created either by a camera or computer that is intended for viewing in portrait mode, producing an image that is taller than it is wide, rather than the wide screen format normalised by cinema and television. Written and composed by Anirudh himself, “Bewajah” is a new-age love ballad, read a statement.

“Vertical is the new normal and I am very excited to create a concept that has never been done before. I am sure this will be as amazing for you to view as it has been for me,” said Anirudh, who is known for his hit single “Why This Kolaveri Di” featuring actor Dhanush in 2012.

He also tweeted out the first look of the track and wrote, “Presenting the first look of India’s first #VerticalVideo, releasing on 11/11. Save the date! This one is special #Bewajah @sonymusicindia.”

Anirudh is currently busy with multiple projects including Suriya’s Thana Serntha Koottam, Siva Karthikeyan’s Velaikkaran, Pawan Kalyan’s upcoming untitled film and a Jr NTR’s project. The next single from TSK titled “Sodakku” was also released online on October 26.

(With inputs from IANS)

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