Who is Charlie Rock? Carolina Panthers fire PR staffer over insensitive Charlie Kirk post

Hours after Charlie Kirk was fatally shot, Charlie Rock posted on his personal Instagram: "Why are y’all sad? Your man said it was worth it…"

Published on: Sep 11, 2025, 22:40:51 IST

By Vaishnavi Vaidyanathan

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Charlie Rock, a public relations employee with the Carolina Panthers, was reportedly fired on Thursday after posting an insensitive message following the assassination of conservative activist Charlie Kirk, according to The Charlotte Observer, citing a source close to the team.

Charlie Kirk, conservative activist and founder of Turning Point USA, was shot dead on Wednesday. (AP)

Also Read: Charlie Kirk to be awarded Medal of Freedom, highest US civilian honour, Trump announces

Who is Charlie Rock and what did he post?

Charlie Rock joined the Panthers as an intern in 2024 within the communications department and had recently been promoted to a full-time role as a football communications coordinator.

Hours after 31-year-old Kirk was fatally shot, Rock posted on his personal Instagram: “Why are y’all sad? Your man said it was worth it...” alongside a photo of Kirk. The post also referenced the Wu-Tang Clan song "Protect Ya Neck."

In response, the Panthers tweeted, “The views expressed by our employees are their own and do not represent those of the Carolina Panthers. We do not condone violence of any kind. We are taking this matter very seriously and have accordingly addressed it with the individual."

A source told The Charlotte Observer that Rock had parted ways with the team that same morning, though the Panthers have not officially confirmed his firing.

Also Read: Charlie Kirk shooting ‘person of interest’ spotted in American flag sweatshirt, hat, and shades; photos released

Reactions

Screenshots of Charlie Rock's Instagram post quickly spread across social media, drawing widespread criticism.

One person asked, “Do the Carolina @Panthers approve of these posts celebrating the political assassination of a 31 year old father of two made by their employee Charlie Rock?"

Another wrote, “If you didn't fire him, it's not been properly addressed. The line has been crossed.”

A third person added, “Vile. Charlie Kirk never uttered a hateful word. He was a free speech warrior who wanted civil, open debate. Shameful, Panthers."

ABOUT THE AUTHOR
Vaishnavi Vaidyanathan
Vaishnavi Vaidyanathan leads the US Desk at Hindustan Times, where she writes, strategises coverage, and ensures quality across all beats. With eight years of experience covering US news for leading publications, she has reported extensively on politics, entertainment, and sports. Vaishnavi holds a graduate degree in English, Journalism, and Psychology, and completed her PG Diploma in Broadcast Journalism from the Manorama School of Communication, where she was awarded the prestigious Mammen Mappillai Award for Best Outgoing Student. She began her career at the International Business Times (US Edition), covering US breaking news, politics, and entertainment. She later joined Opoyi, reporting across all beats, including US sports and trending stories. Prior to Hindustan Times, she served as World Lead at Times Now News, covering comprehensive world news and events. Vaishnavi has expertise in politics, entertainment, and breaking news, and enjoys tackling stories across a wide range of topics. Beyond the newsroom, she is an avid traveller, a foodie who loves exploring new restaurants, and a pop culture enthusiast who enjoys watching latest shows and films. She also enjoys engaging in debates and discussions on Reddit.Read More

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