influencer marketing news
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Hold of influencers over brands, consumers rises
The research highlight of greater trust in influencers is significant since using influencers more responsibly, especially, in the health and financial sector, is under the lens, Mohanty said. “It’s also critical because more brands are shifting marketing money from other mediums to influencers
Published on May 02, 2025 08:08 AM IST
Shuchi Bansal
India’s Got Latent row ripple effect: Influencer marketing rates decline
India’s Got Latent controversy fallout has created a ripple effect, affecting not only Ranveer Allahbadia's career but also the broader influencer community.
Published on Mar 09, 2025 01:44 PM IST
HT Entertainment Desk | Edited by Sugandha Rawal
Listicle: 10 AI influencers that really seem human
These 10 AI-generated humans seem so real, it’s uncanny. They have jobs, holidays, even IRL besties
Updated on Mar 07, 2025 05:07 PM IST
Here's how to make Nara Smith's Erewhon ‘Wellness from Scratch’ smoothie at home
Want to enjoy Nara Smith’s Wellness From Scratch smoothie without the Erewhon price tag? Here’s a quick guide to make this drink right at home!
Published on Mar 06, 2025 01:00 AM IST
Aadrika Sominder
SGGSCC says chatak baby: Yuvraj Dua, Arun Singh The Jhumroo @ DU campus for fest
The Commerce department fest of Sri Guru Gobind Singh College of Commerce, Delhi University was all about comedy, content, and viral with a dash of dance. WATCH
Published on Mar 04, 2025 03:46 PM IST
Kriti Kambiri
‘Comedy is not my forte’: Ranveer Allahbadia apologises for his comments on IGL
Ranveer Allahbadia issued an apology via social media following massive outrage and backlash online against his insensitive jokes on India's Got Latent.
Published on Feb 10, 2025 03:10 PM IST
Samarth Goyal
'Followed my heart, have no regrets', says Bhuvan Bam of BBkiVines
On HT's The Impossible Show, Ritesh Agarwal interviews YouTube influencer Bhuvan Bam on his journey, struggles, and philosophies that shaped his career.
Published on Dec 27, 2024 08:43 PM IST
How a 21-year-old made $3.1 million this year from side hustle she started at 16
Evangelina Petrakis, a 21-year-old entrepreneur from New York saw her jewellery brand, EP Jewels reach $3.1 million in revenue this year
Updated on Nov 08, 2024 10:55 AM IST
HT News Desk | Edited by Abhyjith K. Ashokan
Meet AI influencer Kenza Layli: Morocco's hijab-clad winner of Miss AI 2024
The winner of the first Miss AI 2024 pageant was announced recently; AI generated influencer, Kenza Layli from Morocco won over 1,500 contenders
Updated on Jul 11, 2024 01:11 PM IST
Aadrika Sominder
The shifts in influencer business that are coming in 2024
Given the sheer size and scale of the influencer ecosystem, the industry has several expectations from the sector in the coming year. For starters, it hopes the business moves towards more standardization and consistency in commercial terms and better regulation
Updated on Dec 29, 2023 07:52 AM IST
Shuchi Bansal
Influencers may amplify poll campaigns
Influencer marketing spending is predicted to rise by ₹1,000 crore as political strategists seek to connect with the youth on Instagram and YouTube.
Updated on Oct 20, 2023 07:32 AM IST
Shuchi Bansal
Technical Guruji: Explaining the Dyson craze on Insta!
The world’s largest tech YouTuber tells you if advertising is a product stands true to the big talk
Updated on Oct 25, 2020 08:09 AM IST
Hindustan Times | Gaurav Chaudhary
There’s more awareness about influencer marketing now, than before: Devashree Sanghvi
The food and travel bloggers says that brands and the hospitality market understand the value of bloggers now more than ever.
Updated on Jun 19, 2020 09:39 AM IST
Hindustan Times | Nikita Deb
Yash Fatnani is personifying his vision, one step at a time
He wishes to expand his global clientele even further this year. Believing in the magic of digital medium, Yash feels it is extremely convenient for him to get foreign clients on board.
Updated on Jun 11, 2020 04:00 PM IST
Under the influence: When social-media stars promote real-estate
In a sector where word of mouth referrals continues to be a major driver for sales, influencer marketing can strike a balance between word-of-mouth referrals and traditional advertising by bringing a certain degree of authenticity and resonance to the message.
Updated on Jan 28, 2020 08:02 PM IST
Hindustan Times | Vanessa Viegas
In digital-first world, here are some lucrative career options for you
Barely two decades ago, digital was a buzzword that had professionals across industries excited about its transformative potential.
Updated on Jan 06, 2020 05:14 PM IST
Neha Kulwal
Social media, its challenges and future! Digital marketing expert Shubham Jain reveals it all
“Don’t just follow the latest trends to succeed on social media. You don’t need to promote yourself everywhere. Instead, you just need to be active and personal,” says Shubham.
Updated on May 10, 2024 04:04 PM IST