Dhanteras 2024: Blinkit, BigBasket, Swiggy Instamart deliver gold and silver coins in 10 minutes

BigBasket teamed up with Tanishq to offer exclusive gold and silver coins for Dhanteras.

Updated on: Oct 29, 2024, 08:16:34 IST

By Mahipal Singh Chouhan

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For Dhanteras 2024, quick-commerce platforms Blinkit, Swiggy Instamart and BigBasket are delivering gold and silver coins to customers in not more than 10 minutes.

Bigbasket teamed up with Tanishq to deliver exclusive gold and silver coins ahead of Dhanteras. (File pic)

With BigBasket’s collaboration with Tanishq, consumers can now get Lakshmi Ganesh (999.9 Purity) silver coin, a Tanishq 22 Karat Gold Coin (1 g), and a Tanishq 22 Karat Gold Coin with Lakshmi Motif (1 g) delivered at their doorstep in 10 minutes.

(Also read: Blinkit, Swiggy Instamart, Bigbasket, Zepto deliver gold coins in 10 mins on Akshaya Tritiya: ‘Mom is in disbelief’)

Strategic collaboration for enhanced offerings

Seshu Kumar, Chief Buying and Merchandising Officer at BigBasket, expressed the strategic importance of this partnership within the Tata ecosystem. “We have always been recognised as a strong player in food and perishables; however, with such collaborations, we hope that our customers see value in our extended offerings—whether it is gold and silver coins, electronics, or home appliances. This Diwali, Bigbasket is committed to fulfilling all our customers' Diwali wish lists in just 10 minutes,” he stated.

Rising competition in quick commerce

Blinkit and Swiggy Instamart have also committed to delivering these precious items within 10 minutes. This growing trend indicates a competitive landscape for rapid delivery services, especially during festive seasons.

(Also read: It's a dog's life: Mumbai woman buys gold chain worth ₹2.5 lakh for pet pooch. Viral video)

Dhanteras: A day of prosperity

Dhanteras, the first day of the Diwali festival, holds great significance in Indian culture as it is considered auspicious for purchasing gold and silver. This tradition signifies the welcome of wealth and prosperity into households.

Earlier in May 2024, on Akshaya Tritiya, Blinkit not only provided quick gold delivery but also offered an entire Akshaya Tritiya kit, which included pooja essentials, deity photos, and fresh flowers—all delivered within the same impressive time frame. The platform has dedicated pages listing all essentials to enhance customer convenience.

In a fun twist, Swiggy Instamart teased the sale of chocolate gold coins ahead of Akshaya Tritiya but confirmed that they, too, are selling real gold and silver coin offerings in collaboration with Malabar Gold & Diamonds and Muthoot Exim, ensuring swift delivery.

ABOUT THE AUTHOR
Mahipal Singh Chouhan
Mahipal Singh Chouhan is a Senior Content Producer at Hindustan Times Digital, with nearly five years of experience in digital journalism and content production. His work primarily focuses on offbeat and trending stories that reflect everyday experiences and evolving conversations on the internet. He has consistently worked on transforming viral content and human interest stories into structured news pieces that engage readers while maintaining editorial clarity. At Hindustan Times, Mahipal contributes to identifying and developing stories emerging from social media trends, online communities, and real-world incidents that capture public attention. His approach involves adding context and journalistic perspective to fast-moving digital narratives, helping present viral moments in a clear and reader-friendly format suited for digital audiences. Before joining Hindustan Times Digital, he was associated with DNA India, where he gained experience in newsroom workflows and digital storytelling practices. Mahipal holds a degree in Journalism and Mass Communication from the Vivekananda Institute of Professional Studies, Delhi. He is particularly interested in tracking emerging trends and understanding how online conversations evolve into broader public discussions. His work reflects a focus on accuracy, readability, and relevance in the rapidly changing digital news environment. Outside of his professional responsibilities, Mahipal takes an interest in history and sports and regularly works on improving his general knowledge, which complements his curiosity as a media professional.Read More

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