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The Diwali advertisement featured actors Neena Gupta, Nimrat Kaur, Sayani Gupta and Alaya F.(Twitter/@TanishqJewelry)

Tanishq partially withdraws Diwali ad following social media backlash

By Press Trust of India | Posted by: Sanya Budhiraja | Mumbai/ New Delhi
PUBLISHED ON NOV 10, 2020 04:23 PM IST
“I’m hoping to meet my mom after really long, definitely not firecrackers. I don’t think anybody should light any firecrackers, but lot of diyas,” Sayani Gupta says in the ad released across social media platforms last Thursday.
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Richa Chadha and Ali Fazal have worked together in the Fukrey films.
Richa Chadha and Ali Fazal have worked together in the Fukrey films.

Richa Chadha on being in an interfaith relationship with Ali Fazal: ‘My life is like that ad, feel sorry for loveless people’

By HT Entertainment Desk | Hindustan Times
UPDATED ON OCT 18, 2020 10:51 AM IST
Actor Richa Chadha has said that her life is like the recent Tanishq advertisement that was taken down after it attracted backlash from certain sections of the internet. The actor is in a relationship with Ali Fazal.
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Tanishq ad was removed following a backlash on Social media.(Screengrab)
Tanishq ad was removed following a backlash on Social media.(Screengrab)

Amid Tanishq ad row people tweet stories of interfaith marriages. They’re beautiful

By Trisha Sengupta | Hindustan Times, New Delhi
PUBLISHED ON OCT 15, 2020 02:46 PM IST
Amid Tanishq ad row, actor-director Rasika Agashe who is married to actor Mohammed Zeeshan Ayyub also shared a sweet image from her “godbharai” – baby shower.
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The advertisement in question, for Tanishq’s new collection called Ekatvam (which means oneness), showed a Muslim family organising a baby shower for their Hindu daughter-in-law.
The advertisement in question, for Tanishq’s new collection called Ekatvam (which means oneness), showed a Muslim family organising a baby shower for their Hindu daughter-in-law.

After ad row, Tanishq store made to put out apology

By HT Correspondent and Agencies | Gandhidham/New Delhi
PUBLISHED ON OCT 15, 2020 06:34 AM IST
The police statement came after TV reports said a group of people angry with the advertisement barged into the store and threatened the manager. The store owner and the police, however, denied the reports.
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A still from the controversial Tanishq advertisement(Screengrab)
A still from the controversial Tanishq advertisement(Screengrab)

Baseless, irrelevant attack on creative expression: India’s top Ad bodies support Tanishq

By hindustantimes.com | Edited by Niyati Singh | Hindustan Times, New Delhi
UPDATED ON OCT 14, 2020 11:18 PM IST
Several people criticised the jewelry brand’s withdrawal of advertisement, saying that the company was succumbing to extremists.
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The Tanishq advertisement showed a Muslim family celebrating a traditional Hindu baby shower ceremony for their pregnant daughter-in-law.
The Tanishq advertisement showed a Muslim family celebrating a traditional Hindu baby shower ceremony for their pregnant daughter-in-law.

Why Tanishq withdrew ad showing inter-faith marriage: Chronology of a ‘killed’ campaign | Opinion

By Aditi Prasad | Hindustan Times, New Delhi
UPDATED ON OCT 14, 2020 07:10 PM IST
Soon after its release, the Tanishq campaign immediately led to the hashtag #BoycottTanishq. The 45-second film faced massive backlash on social media.
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Jewellery brand Tanishq has released a statement after withdrawing their ad.
Jewellery brand Tanishq has released a statement after withdrawing their ad.

‘Deeply saddened with inadvertent stirring of emotions,’ says Tanishq after withdrawing ad

By Amrita Kohli | Hindustan Times, New Delhi
UPDATED ON OCT 13, 2020 11:34 PM IST
“We are deeply saddened with the inadvertent stirring of emotions and withdraw this film keeping in mind the hurt sentiments and well being of our employees, partners and store staff,” says the statement shared on the brand’s social media accounts.
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Tanishq ad withdrawn: Kangana Ranaut and Richa Chadha have shared their divergent viewpoints on the ad.
Tanishq ad withdrawn: Kangana Ranaut and Richa Chadha have shared their divergent viewpoints on the ad.

Tanishq ‘deeply saddened’ by reactions to ad: Kangana Ranaut claims it promotes ‘love jihad’, Swara Bhasker rues ‘fragile spine’

By HT Entertainment Desk, New Delhi
UPDATED ON OCT 14, 2020 08:16 AM IST
As Tanishq ad for its new jewellery collection was pulled off, actors Kangana Ranaut and Richa Chadha have shared their thoughts on the commercial.
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