KBC 5 tops celeb reality shows
Amitabh Bachchan’s Kaun Banega Crorepati 5 has opened with 5.24 points on day one. The numbers are visibly lower than the previous season’s opening figures, but they are the highest for a celebrity-driven reality show across.tv Updated: May 21, 2012 14:47 IST
The verdict is out! Amitabh Bachchan’s Kaun Banega Crorepati 5 has opened with 5.24 points on day one (August 15) and the week’s average (August 15 to August 18) came to 4.54 points by TAM India, the official agency that issues TRPs for TV shows in India. The last season that opened on the host’s birthday on October 11, 2010 had recorded a whopping 6.2 points for episode one and 5.3 points as the opening week’s average.
The numbers are visibly lower than the previous season’s opening figures, but they are the highest for a celebrity-driven reality show across Hindi general entertainment channels within the current calendar year. A handful of big names surfaced on the tube between January and August. Some were impressive and some failed to make a mark.
Apart from Bachchan, Dharmendra (India’s Got Talent 3), Hrithik Roshan (Just Dance), Preity Zinta (Guinness World Record — Ab India Todega) and Akshay Kumar (Khatron Ke Khiladi Torchaar), in this order, recorded decent opening figures for their respective shows. Shah Rukh Khan’s (Zor Ka Jhatka: Total Wipeout) and Mallika Sherawat’s (Chak Dhoom Dhoom 2) entries on the small screen respectively were disappointing in terms of numbers and content.
Officials at Sony Entertainment, Kaun Banega Crorepati’s current broadcaster, are elated. Danish Khan, vice president, marketing, points out that the show not only helped the channel occupy the second spot on the GRP chart, but also got them eyeballs for their early prime time slot, 8.30 pm. He adds, “We were hopeful that Mr Bachchan’s charisma and the classic show would help us. So, we decided to extend the show from a 60-minute capsule to 90-minutes. The numbers are encouraging. As per official records, they are the highest so far in the year. We have no reason to cut the show’s length throughout the season.”
Kaun Banega Crorepati 5
India’s Got Talent 3
Just Dance 3
Guinness World Record-Ab India Todega 3
Khatron Ke Khiladi Torchaar 3
Shah Rukh Khan
Zor Ka Jhatka: Total Wipeout 2
Chak Dhoom Dhoom 2
First Published: Aug 26, 2011 11:23 IST