Traditional gold jewelry is démodé now … Stunning diamond jewellery has flooded the market as never before… Punjab has become a favorite destination for all the branded diamond jewellery companies like Orra, De Beers, Nakshtra, Tanishq, Sangini and many more brands. Traditional business cities like Ludhiana, Amritsar and Jalandhar have shown rapid growth, contributing more than 30 percent in jewellery trade. Punjab is now emerging as the fastest growing market for diamonds in India.