CEO, Brand USA: Tourism is diplomatic advantage

Christopher L Thompson, President and CEO, Brand USA talks about 30 years of experience he has had in promoting USA as a travel destination and the road to development. He advises every government to take certain steps to boost tourism, as it is a good way to tell the story of the country. He also emphasizes on the government's role to maintain infrastructure and good entry policy for travellers to make the environment conducive for travel.