Harry and Meghan's professional separation may be strategic move to salvage their ‘tainted’ brand, expert says

A PR expert has suggested that Prince Harry and Meghan Markle’s professional separation may be a strategic move to salvage their brand.

Published on: Nov 30, 2024, 02:29:30 IST

By Sumanti Sen

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A PR expert has suggested that Prince Harry and Meghan Markle’s professional separation may be a strategic move to salvage their brand. The couple will be making major public appearances in December, with Meghan attending a gathering honouring her friend Tyler Perry on December 4, and Harry appearing in New York the same day.

Harry and Meghan's professional separation may be strategic move to salvage their ‘tainted’ brand, expert says (Colombia Vice Presidency/Handout via REUTERS) (via REUTERS)

PR expert Ed Coram-James told The Mirror, “Meghan and Harry's brand has been tainted beyond repair. The relentless media backlash, fuelled by their misguided PR moves, has left them in a position where joint branding is no longer viable."

Ed added that even though Harry has been trying to rebuild his reputation after their departure from the royal family, his attempts are being overshadowed by his association with his wife. He advised that they should focus on their individual strengths instead of joint projects to make 2025 a good year for them. Ed also claimed that this strategy might be able to help them move away from the controversies that have made them "a lightning rod for criticism."

‘His association with Meghan will always be seen as a liability in the eyes of many’

Ed said Meghan should leverage her acting background and return to Hollywood "without the baggage of being a duchess” while also continuing her philanthropic work, but "with less spectacle, more grassroots work, fewer headlines." Harry, Ed suggested, should continue establishing more professional independence from the Duchess of Sussex.

"He's the only one who can salvage his career and legacy," Ed said, suggesting that Harry should focus on his work with veterans and conservation. "Let's face it - his association with Meghan will always be seen as a liability in the eyes of many. He needs to go solo and focus on causes that matter to him."

Both Harry and Meghan now have upcoming individual projects. While Meghan is reportedly aiming to launch American Riviera Orchard next year, Harry’s Invictus Games will take place in Vancouver in February.

ABOUT THE AUTHOR
Sumanti Sen
Sumanti Sen covers everything that’s happening in the US, from politics to entertainment, but her expertise lies in covering crime news. She has comprehensively chronicled the Idaho student murders, the Laken Riley and Iryna Zarutska cases, and the killing of Charlie Kirk, among other incidents. Over the years, she has interviewed several victims/families of victims of crimes seeking justice. She digs up stories that might otherwise remain unheard, and does her bit to ensure that victims and survivors’ voices are heard. Sumanti’s many years of experience also include interviews with Hamas attack survivors and mental health experts, among others. Her coverage of the October 7 Hamas attack on Israel and interviews with survivors of the tragedy, coupled with her other works including the Titan submersible coverage, earned her the Digi Journo of the Quarter award during her first year at Hindustan Times. Sumanti actively tracks missing person cases in the United States, and peruses Reddit and other social media platforms to bring to light cases that frequently elude public attention. She has extensively covered the disappearances of Nancy Guthrie, Thomas Medlin, Beau Mann, and Sudiksha Konanki, among others. When not at work, you will either find her with her novels, or with her beloved rescue pooches.Read More

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