Boasting about your drink often can make you an addict | health and fitness | Hindustan Times
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Boasting about your drink often can make you an addict

Many alcohol enthusiasts continue to booze because of the pleasure they get when discussing about their drinks, which increases the risk of alcohol addiction, warns a new study.

health and fitness Updated: May 27, 2016 18:12 IST
Drinkers wishing to make a change in their habits should not just focus on the alcohol itself but on all the factors that surround alcohol consumption, suggest researchers.
Drinkers wishing to make a change in their habits should not just focus on the alcohol itself but on all the factors that surround alcohol consumption, suggest researchers.(Shutterstock)

Many alcohol enthusiasts continue to booze because of the pleasure they get when discussing about their drinks, which increases the risk of alcohol addiction, warns a new study.

“Alcohol addiction is compounded by our ability to learn about predictive cues,” said lead author Nadia Chaudhri from Canada’s Concordia University.

“Conditioned reactions to those cues can trigger behaviours that result in drinking, like reaching out for a beer,” she added.

The results, published in the journal Frontiers in Behavioral Neuroscience, suggest that cues that predict alcohol can become highly desirable. Therefore, people may keep drinking because of the pleasure derived from our interactions with them.

Read: Consuming processed meat, alcohol ups the risk of stomach cancer

Drinkers wishing to make a change in their habits should not just focus on the alcohol itself but on all the factors that surround alcohol consumption.

“Many people have specialised glassware for different kinds of drinks and strong preferences for what they drink,” Chaudhri explained.

These preferences could be driven by the sensory properties of alcohol, like its taste, smell and how it looks.

“It is important for people to realise that drinking alcohol is a complex behaviour and, in addition to what alcohol does to our brains, it also plays a role in regulating our behaviours,” she added.

For the study, the researchers worked with 25 lab rats who were conditioned to associated a specific cue with the presence of ethanol.

Read: Slow poison: Alcohol harms not just your liver, but pancreas too

The researchers paired a visual cue with the ethanol so that rats would come to expect alcohol every time they saw that cue. Eventually, when the cue was presented, rats approached the location where alcohol was about to be delivered.

But after a time they stopped performing this behaviour and instead began approaching and interacting with the cue. It suggests that a cue that predicts alcohol can become highly desirable.

“Lots of our behaviours are governed by fundamental learning mechanisms that are also present in other animal species,” said Chaudhri.

“By modelling these behaviours in rats, we can better understand the factors that control how these behaviours are acquired and maintained in humans,” she added.

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