Shah Rukh Khan and Deepika Padukone’s next, Chennai Express (CE), looks all set for a bumper release even outside India.
The film, directed by Rohit Shetty, is being released internationally in nine languages apart from Hindi. "Fans across the globe will be able to see CE in Hindi, English, French, Spanish, Arabic, German, Hebrew, Dutch, Turkish and Malay. The film will have subtitles in all the languages, and even promotional material and posters have been localised," says a source close to the production house, adding, "SRK has mass appeal. Fans went ballistic during his recent promotional appearances in London and Dubai, which are his core markets. Now, with CE getting a global release, it adds more value to the project. It will show SRK in a manner never seen before." Amrita Pandey, executive director — International Distribution Studios, Disney UTV, says, "CE is a commercial entertainer and has an obvious and enormous demand overseas with Deepika and SRK’s fan base. We are happy to provide Indian movie lovers an opportunity to enjoy the film in a language known to them and are excited to release it globally in 10 languages."