GE to launch international appliances in India

GE Appliances today said it would now introduce its international appliances in India. Crafted and hand-finished luxury brands like GE Monogram and GE Profile would soon be available in select cities, in addition to the existing line of GE branded appliances, the company said.

GE Appliances on Thursday said it would now introduce its international appliances in India.

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Crafted and hand-finished luxury brands like GE Monogram and GE Profile would soon be available in select cities, in addition to the existing line of GE branded appliances, the company said in a statement.

GE appliances has identified Classic Architectural Solutions and Servomax India Ltd (CASSIL) of Appliances, a joint venture between Classic Architectural Solutions and Servomax India Ltd, to distribute its high-end appliances in the Southern region.

CASSIL would import and sell through reputed turnkey project, influencers, kitchen designers, modular cabinetry supply houses, professional builders and remodelers.

A national-level service organisation with locations in 72 cities would support the expansion of GE’s premium range in India, providing after sales service, it said.