Unilever withdraws Lux gold coin ad campaign - Hindustan Times
close_game
close_game

Unilever withdraws Lux gold coin ad campaign

PTI | By, Mumbai
Jan 21, 2010 10:53 PM IST

Hindustan Unilever (HUL) has withdrawn an advertising campaign for its leading soap brand Lux following allegations that it had indulged in unfair trade practices.

Hindustan Unilever (HUL) has withdrawn an advertising campaign for its leading soap brand Lux following allegations that it had indulged in unfair trade practices.

HT Image
HT Image

A complaint was registered by Mumbai Grahak Panchayat with the National Consumer Disputes Redressal Commission stating that the advertisement offering gold coins misled the consumers.

Unlock exclusive access to the story of India's general elections, only on the HT App. Download Now!

The ad campaign claims that 9,000 gold coins have been inserted in packets of 14,000 tonnes of soap manufactured between October 5, 2009 and January 20.

However, HUL in its reply to the commission disclosed that these special soaps were manufactured at its Himachal Pradesh and Goa offices before November 22.

In their reply last week, HUL has apologised and has said that the ads have been replaced with regular ads without any special offers. "Changes have been made to the advertising campaign keeping the consumer interest in mind," the reply states.

Under the Consumer Protection Act, the Commission is empowered to restrain companies from adopting unfair trade practices so as to protect consumers.

Discover the complete story of India's general elections on our exclusive Elections Product! Access all the content absolutely free on the HT App. Download now!
Stay informed on Business News, TCS Q4 Results Live along with Gold Rates Today, India News and other related updates on Hindustan Times Website and APPs
SHARE THIS ARTICLE ON
Share this article
SHARE
Story Saved
Live Score
OPEN APP
Saved Articles
Following
My Reads
Sign out
New Delhi 0C
Sunday, April 14, 2024
Start 14 Days Free Trial Subscribe Now
Follow Us On