Big B: Rajinikanth doesn’t need to promote films

Amitabh Bachchan paid homage to his Tamil contemporary Rajinikanth by saying that the south superstar doesn’t need to promote his films.

Amitabh Bachchan paid homage to his Tamil contemporary Rajinikanth by saying that the south superstar doesn’t need to promote his films. “Rajni never indulges in the practice of promotions. And on occasion when we talk about films informally, he often questions me as to why I do this,” Bachchan revealed on his blog, adding, “It’s selling yourself like a product, he often tells me. We laugh over it, but I explain to him that he is Rajinikanth and does not need it. For him, it happens on its own.”

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Bachchan also poked fun at himself saying, “For lesser mortals like us, we need to excite audiences, to propel them to take interest, to get them into the theatres.”