Alpha box office prediction: Alia Bhatt, Sharvari spy thriller set for dull start; struggling to beat even Jigra, Raazi
Alpha, the latest instalment in the YRF Spy Universe, stars Alia Bhatt and Sharvari, and is directed by Shiv Rawail.
The latest instalment of the YRF Spy Universe - Alpha - is primed for release in theatres. The franchise’s first female-led spy thriller stars Alia Bhatt and Sharvari, alongside Anil Kapoor and Bobby Deol. Given that is part of one of the biggest franchises in Indian cinema history, expectations are high from Alpha. But if early advance-booking trends are any indication, it may not be a happy start for the film in theatres. As things stand, hours before the first show is to begin, Alpha is struggling to gain momentum with ticket bookings and is staring at a rather lacklustre start.

Alpha advance bookings
The advance bookings for Alpha began only on Wednesday afternoon, less than two days before the film hits the screens. By Thursday morning, the film had barely gained any traction on ticketing platforms. By 10 AM, Alpha was selling just 1.3K tickets per hour on BookMyShow, the country’s largest ticketing platform. For a film of its scale, the figure is rather low. Overall, Alpha has managed to sell just 12K tickets across India by 10 AM on Thursday, grossing just over ₹40 lakh. The figure barely crosses the ₹50 lakh mark, even after adding advance booking sales for Saturday and Sunday, painting a sorry picture for the YRF spy thriller.
Alpha box office prediction
By last week, Alpha was trending well for a solid box-office opening. While most analysts agreed it would get a single-digit start (less than ₹10 crore net on day 1), some were bullish it could inch closer to the upper end of that range. But with the slow start to advance bookings, trade has readjusted its prediction for Alpha. According to insiders, Alpha may now be looking at an opening as low as ₹4.50 crore net for its first day. Even more optimistic estimates are not giving the film a start beyond ₹6 crore anymore.
Alpha will most certainly be the lowest-opening film of the YRF Spy Universe, but comparing it to superstar-driven big-budget ventures like Ek Tha Tiger, War, and Pathaan would be unfair. But this low opening would mean that Alpha would also struggle to beat the start of Alia’s previous big release, Jigra, which opened at ₹4.55 crore and had a dismal run at the box office. The film also pales in comparison to the only other spy thriller Alia has starred in. Raazi, the sleeper hit from 2018, had opened at over ₹7 crore.
All about Alpha
Directed by Shiv Rawail, Alpha is the first female-led spy thriller from Yash Raj Films and ties in with the studio’s YRF Spy Universe, which also includes Pathaan as well as the Tiger and War films. Alpha releases in theatres this Friday.
ABOUT THE AUTHORAbhimanyu MathurAbhimanyu Mathur is Deputy Editor, Entertainment at Hindustan Times. With almost 15 years of experience in writing about everything from films and TV shows to cricket matches and elections, he inhales and exhales pop culture and news. Currently, he watches movies and TV shows and talks to celebrities for a living, while occasionally writing about them as well. A journalism graduate of Delhi College of Arts and Commerce, Delhi University, Abhimanyu began his career with Hindustan Times at the age of 20, swapping classrooms for newsrooms at an early age. He began his journey in the early days of digital journalism, later switching to the madness of print journalism. Work has led him to far off places like Japan and Jordan, as well as to the interiors of Haryana and the Indo-Pak border. He dabbled in city reporting in places like Meerut, Gurgaon, and Delhi, covered the Olympics and Cricket World Cups, before finding his calling in entertainment and lifestyle during the pandemic. A Rotten Tomatoes Certified Film Critic, he is equally at home covering stories on ground as he is interviewing celebrities and studios, and sometimes prefers to shepherd teams in delivering traffic through the day. Even as his role has evolved from reporter to supervisor over the years, his first love remains writing (and of late, talking on camera). With a good understanding of cinema and its trends, and a keen eye for detail, he continues to spark conversations around showbiz for readers around the world.Read More
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