Creative shoe

PUMA has launched a new shoe customization concept, for which a Puma store in Mumbai will provide needed tools to let consumers be the designer.

PUMA has launched a new shoe customization concept, for which a Puma store in Mumbai will provide needed tools to let consumers be the designer, including fabrics, materials and use of an Apple iPad to create a truly one-of-a-kind kick.

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This will subsequently be taken to select PUMA stores in New Delhi and Bangalore.