Is Durex India advert in bad taste?

Durex condoms is currently running a commercial in India showing a woman smiling coyly alongside the copy “hmm…did he? didn’t he?” Below her, it reads: “Experience the new durex superthin ultima..."

An ad Durex condoms is currently running in India shows a woman smiling coyly alongside the copy “hmm…did he? didn’t he?” Below her, it reads: “Experience the new durex superthin ultima. Our thinnest condom. So thin, you can leave her pleasantly puzzled–did he really use one? Or didn’t he?”

"I don’t know about you, but I don’t generally find it “pleasant” to have to “puzzle” over whether or not I’ve just been exposed to potential impregnation and whatever STDs the person I’ve slept with might have. It’s a form of assault to sneakily have unsafe sex with someone who has not consented to it; just ask the alleged victim of Julian Assange. I’m glad that Durex’s condoms are so thin, but this is a terrible way to get that point across, and I can’t imagine it’s going to make people want to buy Durex condoms. Next time, try it with a little more “consent is sexy” and a little less rape culture," Jamie Peck vents in a write up in The Gloss.

Some food for thought for the ad makers, eh!